Blogs
Jun 25, 2018
Events are a fantastic way to create buzz for your organization, so when the time comes to plan, make sure your exhibit has the “wow” factor to pull everybody in.
Custom-built exhibits look impressive but can rack up the costs if you’re not mindful. Once you factor in design time, production, shipping, labor and waste, you’re dinging your budget and the environment. With some strategy and imagination, though, you can create an immersive, custom booth experience that excites attendees while still being environmentally conscious.
Challenge your team
Get your team and vendors to rise to the… more
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Jun 21, 2018
Show organizers, you all are truly the unsung heroes of events. As soon as one event is over the process of finding companies to rent exhibit space to starts all over again. The grind doesn’t really go away, right? The only two reasons for this churn would have to be either: those companies are no longer in business or the cost of the show hasn’t yielded enough new business to justify going again.
I have yet to go to a trade show where I can honestly say the foot traffic is sparse. So, for non-returning exhibitors, the issue must either be that there aren’t enough of their ideal customers at… more
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Jun 19, 2018
What is Structured Data?
Simply put, structured data is a way for web developers to help search engines understand the content of your page. It is markup added to a web page that tells a search engine like Google specifics about your page information. Google’s crawler can do amazing things but it can’t always pull the right information from a web page. For example, if you own a restaurant and have a website, Google can’t automatically decipher the name, address and hours for your restaurant without a little help.
That’s where structured data comes in. If you embed specialized markup in your… more
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Jun 14, 2018
If you are like many exhibitors, industry trade shows are an opportunity to put your best foot forward. You have a captive audience of customers, prospects and industry peers that demand you go all out to position your company, products and services in the most positive light.
How do you do it? For starters, you should be leveraging the suite of ever-evolving event technologies rather than taking a formula approach and using exactly what you did last year. Using a fresh approach, driven by leading-edge event technologies, will enable you to create the greatest impact. Begin with a strategic… more
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Jun 12, 2018
I’ve been in the brand experience business for more than 20 years. During that time, I’ve learned a thing or two about what makes a sponsorship work and why.
For most of our clients, it all comes down to budget. There’s a lot to accomplish and there never seems to be enough money. This is why sponsorships are so attractive – they provide an additional source of revenue to help offset costs and an additional activation to complement brand strategies. At the same time, that doesn’t mean we should just plop a sponsorship into an event and pat ourselves on the back.
When I went to work for… more
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Jun 07, 2018
While trade shows are predominantly still in-person affairs, there is an increasingly important digital component that goes into making an event a success. Your business’s participation in a trade show should involve your entire network – and your social channels are critical in engaging with and building your audience. With these five tips for incorporating social media into your next trade show, you’ll be sure to capitalize on your efforts and make the event worth your while.
Hashtags Are Your Friend
At least on certain networks. Use them on Instagram and Twitter; leave them out on… more
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Jun 05, 2018
Due to recent attacks on public events, it is becoming increasingly important for conferences and events to review their security. As the Head of Security of Swedish security and luxury hotel At Six in Stockholm, I have created six tips on how to achieve more secure public meetings and events.
There is an increased need and demand for security hotels due to the many tragic incidents in the last years. Security issues need to be more prioritized in the hotel and conference industry today. As a meeting place for large groups of people, we must do our utmost to ensure their safety as much as we… more
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May 31, 2018
I love the challenges they bring. I love the successes we share.I love the people they embrace. I love the anticipation from standing there on opening morning, through months and thousands of hours of hard work from everyone involved, to see people turning up. To see people walking in, with their own little face of excitement about what they're going to see today.Which leads me on to my point for Global Exhibitions Day 2018. People.GED is a day chosen to celebrate our industry and tell people on a global scale how great we are. How diverse we are. How exciting we can be! It's also a day for… more
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May 30, 2018
For many corporate marketing or event departments, getting approval to add employee headcount is close to impossible. You may only have enough work to justify a part-time resource, or your events may be seasonal. Hiring a contract event manager can be a great way to make sure you get what you pay for, without excess overhead.
What — you have some doubts? Let us guess: “But will they do as good of a job?” “How hard will they work if they’re not officially part of the company?”
Important questions, certainly. Of course, you want to hire professionals who believe that “do good work” is a… more
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May 24, 2018
Organizing and planning your business expo or event is difficult enough, let alone trying to get people to show up! Unfortunately, relying on the distribution of flyers, mail invites and word-of-mouth will not guarantee you the results of a successful event. Luckily, utilizing the power of social media allows you to expand your audience reach and generate buzz about your event online.
Here are some social media tactics that have remained relevant, as well as upcoming trends to be aware of:
1.The Facebook basics
With over 650 million active users, this is a slice of the pie you can’t afford… more
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Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be.
Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024.
To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages.
Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions.
In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage.
Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.