Blogs
Mar 20, 2018
Trade show professionals know that bigger booths tend to grab the most attention from attendees. A bigger booth means that massive creative displays can be set up, so visitors can’t help but gawk at the exhibit. Understandably, then, event marketers working with a smaller budget – and therefore a smaller booth – may sometimes feel a little disheartened, anxious that their humble little booth won’t reap a competitive return on investment (ROI).
But the fact is that bigger isn’t always better.
A giant highway billboard, for example, can bleed an advertising department of its budget – while a… more
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Mar 15, 2018
We work with a host of clients, helping them bring sometimes massive spaces at a single location or distributed over the globe into the digital world. The technology enables them to give anyone, located anywhere in the world, the ability to explore their space in virtual reality. Tens to hundreds of thousands of square feet – at your fingertips.
I got very excited when I saw how one client is using VR technology at a trade show, where they were able to “bring” their massive facility with them – in their pocket! Someone would walk up to their booth, strap on a pair of Oculus VR goggles and… more
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Mar 13, 2018
If you're going to exhibit at a trade show, then you need to bring your A game. More importantly, you need to ensure that you spend as little as you can while still making the biggest possible impression on those you meet. So, while it's a good idea to bring some extra business cards and that pop-up display that catches the eye of every passerby, here are some things you should avoid doing in order to cut down on the amount of wasted material, time and effort at your next event.
1. Useful Promotional Giveaways
If you're going to offer a promotional product, it's important to make sure it's… more
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Mar 08, 2018
One of the most common questions I hear when talking about data and events is “I have more data than I know what to do with, now what?”
It’s true that most events are not suffering from a lack of data collection or data being generated on attendees and exhibitors. But, many event organizers and marketers are still at a loss when it comes to developing insights and action using their data.
Where to focus first?
Most event data revolves around one of two groups: Attendees and Exhibitors. The logical place to start with data analysis is to focus on attendee data first. Attendee data tends to… more
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Mar 06, 2018
The Millennial audience is a subject of interest and wielder of influence for good reason. A Brookings Institution study predicts that Millennials will account for 1 in 3 American adults by 2020 and up to 75 percent of the U.S. workforce by 2025.
That ubiquity carries with it the ability to affect numerous industries, including live events. Our study with Ipsos and Crowd DNA found that in the past year, 89 percent of Millennials attended at least one event, up 7 percentage points from three years prior.
As the current crop of 20-36-year-olds extends its purchasing power, event creators need… more
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Mar 01, 2018
The Center for Exhibition Industry Research (CEIR) reported that for 83 percent of trade show exhibitors, a primary goal is to increase sales. Many exhibitors recognize the value participating in trade shows and conferences holds for driving sales. In its The Cost Effectiveness of Exhibition Participation report, CEIR stated that it takes an average 4.5 sales calls to close a sale without an exhibition lead versus 3.5 sales calls with one.
So, why aren’t more exhibitors leveraging leading-edge event technologies to increase their ROI? There is one technology in particular that significantly… more
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Feb 27, 2018
Quite often event organizers struggle with tight budgets and see getting an event app as a luxury they cannot afford. “This year we can’t make it, our budget has been approved and closed” or “We don’t have the budget for it this year” or “Maybe next year.”
Any of those sound familiar? If you’re an event organizer, you probably have said those things more than once in your life and indeed those are perfectly understandable statements. However, in this post, we’ll try to present this issue from a bit of a different perspective.
Getting an event app doesn’t have to be a cost at all. It can and… more
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Feb 26, 2018
Events can cause considerable waste and a significant consumption of resources, like electricity and water. With the impact events can have on communities that host them and on the environment, event planners want to be mindful of this impact and increase sustainability efforts at events.
First, we must understand the environmental, economic and social impact of the event before we can find ways to incorporate sustainability. Once you have identified the impact of your event, this can inspire ways for your event and its attendees to give back or go green. For example, your event can choose… more
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Feb 22, 2018
If you’ve gone spelunking through our Trade Show Stars blog archive, by now you’ve gathered that training staff is your best asset to stand out at your show, get better leads and have a whole lot more fun at the show. It benefits everyone: attendees, show organizers, your company and even other booths. I’m writing some extra content around these topics because reflecting on all the show aspects that improve make training seem like a no-brainer. Let’s start with attendees.
To quote Jay Z (loosely), “they could’ve been anywhere in the world, but they here with you.” We should appreciate that.… more
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Feb 20, 2018
Exhibiting at ExhibitorLive provides the opportunity to unleash your most creative skills to promote and exhibit your products and services to a receptive audience that is excited about new stuff!
As you prepare during the show countdown, it’s odd to know that you probably have the same feelings as your clients as they prepare for their shows. Your default setting is just to turn up, put on a good show and everyone will be happy!
We quickly snap out of that mode, though, because this is the one show that delivers the perfect audience. In fact, it’s a tonic because those investing in… more
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Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be.
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