For your most important trade shows, a rental booth can help you make the biggest impact without busting your budget. If you go to one or two shows a year where you use a larger-than-usual exhibit space, incorporating rental booth materials, rather than purchasing a custom exhibit that you will only use once or twice, may be your smartest choice. When considering your trade show budget, you have to take into account all expenses, not just the booth. While you may want to look as big as your competitor and get all your messages across to your market, your budget will likely be a limiting… more
We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth. From something as simple as offering a branded bottle of water, coffee or tea, higher end chocolate, sandwiches or even a full sit down meal at some shows in Europe. People get tired and hungry walking a show. Many people travel from distant places to attend, and there are few things that are better when you are jet lagged and tired than free food.
There are some… more
You've got to know your limitations. I don't know what your limitations are. I found out what mine were when I was twelve. I found out that there weren't too many limitations, if I did it my way. Johnny Cash
IAEE does an excellent job bringing thought-provoking keynote speakers to its Expo Expo and this year’s line-up continued the tradition. The kick-off keynoter was Phil Hansen, an unconventional artist who challenges himself artistically combining traditional art, the electronic media, unconventional art media materials and interactive experiences connected to specific… more
Showcasing your company with a booth or display at a trade shows is an expensive affair. Don’t squander this potentially very valuable opportunity to meet new customers, gather leads and drive brand awareness with poor planning. Pulled off with flying colors, trade shows are an incredible opportunity to introduce relevant audiences to your product. How do you successfully achieve it? Well in short, you want to successfully deliver the message that your product will be the solution to a customer’s problem, or that they didn’t even know that they needed.
Here are the best practices… more
A few years ago, a veteran sales consultant, who has walked hundreds of trade shows over the years, shared this top 10 list of do’s and don’ts for sales representatives on the trade show floor.
1. Fishbowls that overflow are just a slow “no” waiting to happen.
2. You’ll never make a significant sale selling to “Seemore, the info gatherer.”
3. If your prospect can’t convince you that they have a problem and are committed to fixing it, don’t waste your time at the show or… more
Brand experience plays an important role in the healthcare industry — it provides companies that play in the space with the chance to showcase their latest products while interacting with healthcare professionals face-to-face. At the same time, events open attendees’ eyes up to the latest and greatest in healthcare developments, which they can take away and use to inform their patient programs.
Below are five key things to know about this audience segment, which should be considered when creating events that are designed to cater to their needs.
An Educational Experience:… more
In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men.
When I realized that all the education and training was being provided by only white men, I actually became physically ill. Simply put, it felt wrong to be part of an event like this.
Have you ever experienced something that made you look at the world in a different way?
Well, for me, that event was it.
Upon arriving back at the office, I was compelled to examine my personal behavior. At that time, I was in planning mode for… more
In a world where competitive lifestyles and social media are stressing people out, it’s no surprise that the Millennial generation is turning to live events to spend money and make memories.
AccAording to an Eventbrite survey, 78% of Millennials (Americans born between 1981 and 1997) would rather spend money on experiences than material purchases, and 55% reported they’re spending more on live events… more
You can network in a politically charged world.
The 2016 election in the United States lasted a long time and was an emotionally charged experience for many people. The success of Donald Trump was viewed with surprise by people on both sides of the aisle and the reactions from American’s bridged feelings spanning from excitement to horror.
But the sun came up again and people have returned to work.
The deep divisions between Democrats, Republicans and Independents are real and yet most people interact in a professional capacity with countless… more
Steady on Superman, fatigue at events is real, and we’ve all had it!
Events and exhibitions can last all day or all night and your business or client requires you to be on your feet and on your best at all times. It’s true, this can be exhausting and dragging yourself through the day, with a constant smile on your face is a real challenge. Yet the best event organisers and coordinators somehow manage it, so what’s their secret?
Here’s some top tips for keeping those eyes open at your next event …
Get to know your venue
Yes, we know it sounds… more