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#Expochat – The Pros and Cons of Hosted Buyer Events

Hosted Buyer Events (HBE) in the face-to-face, business-to-business landscape are becoming more and more prevalent. Whether held as a stand-alone event or as a hybrid (alongside a tradeshow, for example), these events are here to stay. In this week’s #ExpoChat, moderator Stephanie Selesnick will discuss the different models of HBEs as well as the benefits and drawbacks for attendees and exhibitors.

QUESTIONS

1. Have you attended a hosted buyer’s event (HBE) as an exhibitor or visitor? What was it like?

2. What different models of HBE have you produced, experienced or heard about?

3. What should attendees receive as hosted buyers – and what should they pay for?

4. What’s the value of attending an HBE for attendees? Don’t they get burned out with 10 or more appointments a day?

5. Do HBEs truly provide a guarantee for sponsors/exhibitors to do business or is that a fallacy?

6. What do you think is the best model of HBEs and why?

7. What kind of matchmaking software is out there for HBEs? Or is custom better? Or a combo of both?

  1. What’s the cost range? Anything we should watch out for regarding software?

8. For those who have and/or continue to produce HBE’s, what’s the one piece of advice you’d give others starting out?

 

When: Sept. 13, 1-2 p.m. ET

Where: Use hashtag #Expochat and any Twitter chat tool! (Tweetchat, for example)

NEW: Come to the chat with questions about anything trade show-related. We will use our community to address your issues or maybe even hook you up with some help.

What is #EXPOCHAT?

Expochat is a Twitter-based conversation on topics related to the trade show industry. It takes place most Wednesdays at 1:00 p.m. Eastern Time (new time slot) and tackles a single topic each week - a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by four industry thought leaders: Stephanie Selesnick (International Trade Information, Inc.), Terence Donnelly (Experient), Michelle Bruno (Bruno Group Signature Services) and Michael Doane (CadmiumCD).

Expochat has been reformatted from previous years. The discussion (new format) will last a very fast-paced 30 minutes, followed by 15 minutes during which participants may ask questions of the group on any topic. To participate, sign up on Twitter.com and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc. Responses from participants should be written as A1, A2, etc. Tools like Tweetchat.io and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.

Trade Show News Network, the leading online exhibition industry news resource, sponsors the chat, and topics are listed in advance on TSNN.com. Reminders will be tweeted out prior to each week's discussion, but if you miss a chat, Storify transcripts will be available on TSNN after each chat. We gladly accept requests for topics at expochat@tsnn.com. Guest moderators are also welcome. #Expochat, now in its fourth year, works because the community supports it. Join us for the best live conversations about the industry that signs your paycheck. Rants welcome!

Missed #Expochat? No Problem!

Check out our past chats:

Sept. 6 – Disaster Preparedness and Recovery – https://storify.com/cadmiumcd/disaster-preparedness-and-recovery

April 26 – Tricks of Attendee Acquisition for Events – https://storify.com/TRDonnelly/the-tricks-of-attendee-acquisition-for-events

April 19 – Creating Education that Excites – https://storify.com/cadmiumcd/creating-education-that-excites

April 12 – Is Your Event Technology Secure? – https://storify.com/michellebruno/is-your-event-technology-secure

April 5 – Is the Old Conference/Educational Session Model Dead? – https://storify.com/stephselesnick/is-the-old-conference-educational-session-model-de

March 29 – How Attendee “Personas” Impact Trade Shows & Events – https://storify.com/TRDonnelly/how-attendee-personas-impact-trade-shows-events

March 22 - Trends In Exhibition Sponsorships – https://storify.com/TRDonnelly/trends-in-exhibition-sponsorships

March 8 - Taking Your Brand Overseas – https://storify.com/stephselesnick/expochat-extending-your-expo-brand-by-going-intl

March 1 - Trade Shows and the Gig Economy – https://storify.com/michellebruno/trade-shows-and-the-gig-economy

Feb. 22 - Bringing Up Baby: How to Prepare the Next Trade Show Industry Workforce – https://storify.com/michellebruno/bringing-up-baby

Feb. 15 - How "Green" is the Trade Show Industry, Really? – https://storify.com/TRDonnelly/how-green-is-the-trade-show-industry-really

Feb. 8 – Are You Leaning In? – https://storify.com/michellebruno/are-women-in-tradeshows-leaning-in

Jan. 31 – How Might Travel Ban, Changing Trade Pacts Impact Trade Shows? - https://storify.com/stephselesnick/expochat-feb-1-2017

Jan. 24 – How Are Shows ‘Giving Back?’ – https://storify.com/TRDonnelly/how-are-shows-giving-back

Jan. 18 – Using Hackathons to Re-Invent & Grow Your Trade Show – https://storify.com/TRDonnelly/using-hackathons-to-re-invent-grow-your-trade-show

Jan. 11 – CES Review - What can we learn from our shows? – https://storify.com/stephselesnick/expochat-jan-11-review-of-ces2017-what-expos-can-l

Jan. 4 – New Year’s (Event Technology) Resolutions – https://storify.com/michellebruno/new-year-s-event-technology-resolutions

Nov. 30, 2016 – Is The Trade Show Industry Ready for Artificial Intelligence? – https://storify.com/michellebruno/s-the-trade-show-industry-ready-for-artificial-int

Nov. 9, 2016 – What Makes a Good Leader in Today’s Environment? – https://storify.com/TRDonnelly/what-makes-a-good-leader-in-today-s-environment-58238130caffda621fab15e7

Nov. 2, 2016 – TSNN Awards: Education, Inspiration, Celebration – https://storify.com/theexpogroup/expochat-from-nov-2-2016

Oct. 26, 2016 – “Matchmaking: Can Technology Bring Exhibitors More/Better Matches and Leads?” - https://storify.com/michellebruno/matchmaking-can-technology-bring-exhibitors-more-b

Oct. 12, 2016 – All There Is to Know About IAEE's Expo! Expo! – https://storify.com/TRDonnelly/we-re-talking-iaee-hq-expo-expo-dec-6-8-in-anaheim#publicize

Oct. 5, 2016 – How Can You Build Community on the Showfloor? – https://storify.com/theexpogroup/community-spaces

Sept. 28, 2016 – How Can We Increase International Attendance at Our Shows? – https://storify.com/stephselesnick/expochat-international-attendee-acquisition#publicize

Sept. 21, 2016 – Does Gamification Work for B2B Trade Shows? – https://storify.com/michellebruno/does-gamification-work-for-b2b-trade-shows

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