Bizzabo Releases Report Pointing to Ever-Increasing Importance of In-Person Events
August 3, 2023
Bizzabo, the Event Experience Operating System (OS), unveiled “The State of In-person B2B Conferences: Analyzing Organizer and Attendee Insights on Today's Most Impactful Gatherings,” a comprehensive report underscoring the value of face-to-face events.
Despite a year of headlines about economic uncertainty and layoffs, in-person events are thriving, according to the survey,” said Alon Alroy, co-founder and chief marketing officer of Bizzabo.
In June 2023, Bizzabo conducted the extensive survey of more than 4,000 event organizers and attendees to gain deeper insights into the current state of in-person gatherings. The survey uncovered insights into the resounding importance and resurgence of in-person B2B conferences as the driving force behind organizational success and attendee satisfaction.
The report provides more than 100 new data insights and analyses around current trends in the event industry, including budget details, event venues, event technology and more.
Additionally, the report features firsthand accounts from organizers and attendees, shedding light on their priorities, challenges and strategic plans for 2024 and beyond.
Key insights from the report include:
- 75.9% of organizers believe in-person conferences will become increasingly critical to their organization's success in the coming years, and 80.4% of organizers say in-person events are their organization's most impactful marketing channel, reaffirming the value of face-to-face interactions.
- Despite the rise of virtual alternatives during the COVID-19 pandemic, 86.4% of organizers plan to schedule more or the same number of in-person B2B events in 2024 compared to 2023, demonstrating a growing confidence in onsite gatherings.
- 78% of attendees agree or strongly agree that in-person B2B conferences offer the best networking opportunities, underscoring the value of personal connections in driving business growth and collaboration.
- 47.2% of organizers say their events team has grown in the past year, while 23.9% say it stayed the same.
- The number of organizers with event teams of 10+ people has increased to 30.6%, compared to 10.2% in 2020.
- Organizers and attendees identified event management software, mobile event apps and smart event wearables as crucial elements for the success of in-person conferences, with 68.9% of organizers saying event software has a major impact on the success of their events, and 62.9% of attendees saying they expect in-person conferences to use modern technology (e.g., wearable event technology).
To download a copy of the full report, click here.
Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on Twitter, Facebook and LinkedIn!
Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be.
Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024.
To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages.
Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions.
In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage.
Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.
Add new comment