Cosmoprof North America to Expand Focus on Earth Friendly Brands
Cosmoprof North America is set to launch DISCOVER GREEN LEAF, a new curated showfloor area dedicated to green, eco-friendly, organic and natural products, at its upcoming July 9-11 event at the Mandalay Bay Convention Center in Las Vegas.
The annual trade show and conference for the global beauty industry attracted 10,369 attendees and 1,154 exhibitors to 280,991 square feet of expo space at its 2016 show.
As the newest addition to CPNA’s 11 special areas, DISCOVER GREEN LEAF comes on the heels of last year’s successful implementation of the DISCOVER GREEN section, which showcases international and domestic indie beauty brands in a high-end, department store-esque environment.
Only 10 pre-selected brands will be featured in DISCOVER GREEN LEAF, which will provide each exhibitor with a furnished, 129 sq. ft., ready-stand booth and guaranteed meetings with qualified buyers.
“DISCOVER GREEN LEAF is truly unique in that it offers exhibiting companies the ability to cross over into two different yet complementary market segments – spa and specialty retail,” said Daniela Ciocan, marketing director for CPNA.
She continued, “(It) is meant to provide a full package that includes one-on-one guaranteed meetings and high-end exhibition space to companies that were hand selected based on their unique aspect and novelty that they bring to the market. It is also meant to be extremely exclusive, in that it will only feature 10 companies, each with their own booth decorated in high-end furnishings evocative of natural spaces. The guaranteed meetings are with pre-selected qualified buyers that represent multiple chain professional spas and hospitality establishments along with specialty retail buyers.”
In addition, DISCOVER GREEN will double in space and include more than 40 indie beauty brands this year, Ciocan said.
The earth-friendly product areas couldn’t come at a more appropriate time for the show and the industry it represents.
According to Insider’s Guide to Spas’ Founder and Editorial Director, Mary Bemis, who will be curating DISCOVER GREEN and DISCOVER GREEN LEAF, a recent report from Allied Market Research indicates that the organic personal care and cosmetics market is expected to bring in $19.8 billion by 2022, with a 10 percent annual growth rate.
“Consumers the world over are embracing clean, green products for face and body like never before, but they also want more ‘bang for their buck,’ i.e., products that are not only safe but also really deliver,” Bemis said.
She added, “We’re really thrilled to be returning to Cosmoprof NA with DISCOVER GREEN and this year, the debut of DISCOVER GREEN LEAF. Our market is growing up so fast and our consumers are becoming so sophisticated that it’s really important to be able to gather the cutting-edge companies in the very best venue.”
In an effort to further support the burgeoning market segment, the show will also be hosting dedicated conferences sessions that will delve into professional and retail “green” business models and provide insights from leading experts.
“We see the environmentally conscious beauty market continue to grow exponentially, which means that the needs of buyers to source greener products are also growing,” Ciocan said.
She continued, “DISCOVER GREEN LEAF is really an expansion on CPNA’s ongoing commitment to provide an opportunity and environment for brands to connect with buyers from the professional spa, health-retail and hospitality industry who are specifically looking for greener solutions.”
Cosmoprof NA ranked No. 74 on the 2016 TSNN Top 250 U.S Trade Shows list.
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