U.K.-based Cuil Bay Capital (CBC), a new investment vehicle led by exhibition industry entrepreneur Doug Emslie, former CEO of Tarsus Group, announces its inaugural investment, the acquisition of a majority stake in the dynamic U.K.-based Raccoon Media Group (Raccoon).

Founded in 2016, Raccoon achieved acclaim with the launch of the multi-award-winning National Running Show. Since then, the company launched several more events in the U.K. and U.S. and experienced fast growth, transforming into a high-growth media business dedicated to promoting healthy and active lifestyles.

Raccoon organizes a range of successful events, spanning the Running, Outdoor, Cycling, Snow, Equine, and Allergy sectors in the U.K., with further ventures in the U.S., including Run, Snow, and Outdoor exhibitions.

CBC’s strategy focuses on acquiring well-established, entrepreneurial businesses and events that are in the high-growth stage in sectors that are in transition.

The purchase of Raccoon is the initial stage of developing a portfolio that focuses on healthy, active and sustainable markets that inspire positive lifestyle choices.

Emslie, who was the first employee of Tarsus Group in 1998 and served as its CEO until its acquisition by Informa for $1 billion in April 2023, will assume the position of Chairman at Raccoon.

Speaking about the acquisition, Emslie expressed his enthusiasm, stating, "I am very pleased to have Raccoon as our first investment and I look forward to working with Mike Seaman and his team to help them execute their exciting expansion program.

He continues, “Raccoon will continue to grow organically, by launching new products and by acquisition. They have a clear plan building passion-led communities in multiple media channels and we are excited to help them achieve their aims. The exhibition sector is a very entrepreneurial and dynamic sector and the opportunity for CBC is to help entrepreneurs accelerate the scaling of their businesses both sectorially and geographically by providing both financial and strategic input.”

Mike Seaman, CEO of Raccoon Media Group, explained “Over the past seven years, Raccoon has evolved from a personal dream to a business that employs 33 members of staff, delivers 10 events per year, has a growing digital arm and operates in the U.S. as well as the U.K. I couldn’t be prouder of the team and what we have managed to achieve together. This acquisition is perfectly timed to enable us to take the next step on our journey, building on the solid foundations that already exist and giving us the investment and ability to expand”.

He continues, “Doug has been an incredible advocate and mentor for us over the last couple of years and shares the same passion in creating products that inspire people to live active and healthy lives. The team at Raccoon will remain unchanged, and we are all excited for the future growth of the business. You can expect to see us move into B2B as we expand our portfolio, whilst retaining our focus on quality of delivery, customer service, passion and purpose