Data Analysis Big for Events in 2017
January 6, 2017
Smart data collection, mining and analysis techniques are transforming business operations across the globe today. Results from multiple research initiatives currently being undertaken and published by leading agencies are all pointing to the growing emergence of multi-dimensional data-driven business intelligence and decision making.
According to a survey conducted by Honeywell, the insights gained from big data analytics and the Industrial Internet of Things (IIoT) to drive greater manufacturing intelligence and operations performance is considered essential by 68 percent of manufacturers contacted.
Improving customer relationships (55%) and making the business more data-focused (53%) were the top two business goals or objectives driving investments in data-driven initiatives in 2016, as revealed by IDG Enterprise’s research.
In the events industry, too, we are beginning to see a increasing cognizance and adoption of data-centric techniques for understanding behavioral patterns and correlations.
Here are the three trends that are driving this transformation in the events industry:
1. Smart devices
There is a fast-emerging category of sensor-based smart devices and applications that are more affordable and practical to deploy at face-to-face events than in the past. This has radically increased the depth and breadth of data points available to show organizers.
2. Analytical technology
Software solutions and services that allow show organizers to discover, evaluate, optimize and deploy predictive models are evolving faster now after being in the nascent stage for a fairly long period of time. This evolution is being driven by the better availability of cloud-based computing, IOT implementations, faster networks, and many other related factors.
3. Better Awareness
There is a growing understanding of the importance of deep data analysis among the producers of leading events across the globe. With the successful deployment of smart devices and data collection technologies across a wide range of events in the past two years, show organizers are seeing practical instances where data analysis is helping with improving operational efficiency, optimizing promotional and customer service initiatives, and responding faster to merging trends in a given vertical.
Without a doubt, beginning this year, to maintain their long term competitive edge, event organizers should make data analysis a strategic priority and explore cutting-edge technology, establish automation processes, and recruit experts to collect and analyze data.
Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be.
Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024.
To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages.
Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions.
In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage.
Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.
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