Freeman Launches Brand Experience Agency in China and Singapore

January 9, 2017

Freeman, a provider of brand experiences, is integrating several of its creative services across the Asia Pacific region, including China and Singapore, under the company’s agency division, FreemanXP.

The move comes after Freeman acquired Staging Connections Group Limited in November 2015. The event services company, with operations in Australia, New Zealand and Fiji, operated in Singapore as The Event Company and in China as ETGSC.

“Today’s integration announcement better aligns our teams to address the needs of clients by combining the Freemanagency resources with ETGSC and The Event Company,” said Dan Hoffend, president of FreemanXP.

“Over the last year, we have continued to invest in our agency business with superior talent, building on the strong reputation and unmatched heritage of the teams,” Hoffend added. “We are excited to create local expertise backed by global resources as we integrate our operations across Asia Pacific and around the world, providing our clients with access to the best minds from Freeman’s global agency.”

In Singapore, The Event Company has been creating some of the most successful corporate, government and special event projects in Singapore and across the Asia Pacific region for over two decades.

For nearly 25 years in China, ETGSC has been the leading event marketing and event technology company. With offices in Beijing, Shanghai and Guangzhou, these teams deliver an average of 300 events each year in China and thousands of corporate events in hotels across Asia Pacific. Freeman will continue to operate the audio visual services under the ETGSC brand.

New Talent

As Freeman integrates the two companies into FreemanXP, seasoned leaders have joined the team in Asia Pacific, including:

•             Dionne Holder as managing director of China whose expertise includes event creation and conception, brand building and customer relationship management. Holder brings a deep understanding of the Chinese culture and language.

•             Etienne Chia, who joins as VP, digital and strategy, APAC, bringing a multi-disciplinary background and a track record of success in multi-cultural environments.

•             Carrie Tsoi as the new marketing director, APAC, bringing 20 years of marketing world-class brands in the automotive, luxury, lifestyle and technology sectors across the Asia Pacific region and China.

•             Tamsyn Barker, as the executive creative director in Singapore. Educated in interior architecture and design with 20 years in experiential marketing, Barker excels in pushing the boundaries of imagination while remaining grounded in reality.

•             Peter Fulcher-Meredith as director of communication in Singapore, overseeing strategy in the Singapore office as well as learning and development across the region. Fulcher-Meredith brings decades of experience helping business leaders across the region more effectively communicate their messages to their key stakeholders.

 

“Asia Pacific is a key market for our growth, both in-market and as a destination for our global clients who need strategic, creative agency services,” said Adam Charles, seior vice president, managing director, APAC for FreemanXP. “Over the last year we have supported our growing roster of clients by investing in people and systems to keep up with the unique demands of this market.”

Focus on New Capabilities & Growth

The team will be leveraging the new Freeman Design Leadership Council, an influential group of 10 global design visionaries to bring innovative thinking to clients.

In the past year alone, Freeman has continued to bolster its creative, data and measurement capabilities with key hires and acquisitions. In November, Freeman announced Bruce Mau’s appointment as chief design officer. In May, the company acquired leading data and measurement company Exhibit Surveys.

During the last three years, Freeman has broadened its global presence by expanding into Central America and Australia as well as Europe, the Middle East and Africa (EMEA), and launched its Global Partner Program to service clients in all regions of the world.

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.