Global Experience Specialists’ 2016 Q1 Revenues Dip 8.1 Percent
May 6, 2016
Revenues for the Marketing & Events Division of Viad, which is Global Experience Specialists, dipped 8.1 percent in the first quarter of 2016 to $236.1 million, compared with $256.9 million during the same period in 2015.
“We saw lower year-over-year revenues during Q1 from corporate clients and short-term event bookings,” said Steve Moster, Viad’s president and CEO. “This was really due to a shift in timing, as we’re seeing stronger activity in the back half of 2016. “
Some of the decrease in revenues was a result of a few large shows that were in an off year, such as Promat in the U.S. and IDEX in the United Arab Emirates.
Even so, there was good news in that same-show revenues saw an increase of 5.3 percent in the first quarter of 2016.
“Importantly, the industry overall continues to perform well with growth across the key metrics of square footage, exhibitors and attendees,” Moster said.
He added, “On top of that, we’ve been successful leveraging our full range of services to capture additional spend on our events.”
GES also recently scored a major contract overseas.
“GES secured a three-year contract from the Dubai World Trade Centre to be official service provider between 2016 and 2018,” Moster said.
He added, “GES will provide project management, graphics, feature design, furniture, flooring and a full range of exhibitor services to major industry events such as Gulfood, Dubai International Boat Show, Cabsat, World Art Dubai and GITEX.”
Also overseas, the company launched a registration and data analytics services in the United Arab Emirates during the first quarter and secured 17 projects in that market.
“The team is hard at work developing additional functionality for the platform to support our planned registration and data analytics services launch in the U.S. later this year,” Moster said. “We’re excited to expand the services and capabilities that we are able to provide to our clients.”
The rest of the year will keep GES busy as well, with non-annual events the International Manufacturing Technology Show, MINExpo and the Farnborough Air Show all on the calendar.
As far as Marketing & Events Group revenues through 2016, show rotation is expected to have a net positive impact on full year revenue of $50 million versus 2015, according to GES officials.
Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be.
Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024.
To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages.
Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions.
In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage.
Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.
Add new comment