Mar 08, 2017
The Center for Exhibition Industry Research (CEIR) has released an updated version of its Cost to Attract Attendees Report.
As an invaluable resource for industry executives responsible for business-to-business exhibition attendee marketing, the report provides spending metrics and marketing mix allocation for exhibition attendee promotions, including the most effective marketing tactics for driving show attendance.
“This report is a resource for organizers to compare their attendee promotion spend and marketing mix practices with industry trends,” said CEIR CEO Cathy Breden, CMP, CAE.
She… more
Mar 07, 2017
EXPO MANUFACTURA 2017, an event jointly organized by Tarsus Group and E.J. Krause & Associates for the manufacturing and processing industry in Mexico, was held Feb. 7-9 and drew more than 12,500 professionals to Monterrey, Nuevo Leon.
The three-day event, under the theme “Manufacturing 4.0: Maximum productivity and competitiveness”, brought together more than 600 brands and technology solutions from 311 exhibiting companies.
EXPO MANUFACTURA’s footprint grew 9 percent, assembling the largest event to date and had an 18 percent increase in attendance.
“Mexico is a very attractive market,… more
Mar 07, 2017
Coex in Seoul will welcome the first edition of Comic Con Seoul this summer running from Aug. 4-6.
Organized by ReedPOP, Comic Con Seoul will showcase the latest pop culture trends.
Comic Con Seoul will feature comics, movies, video games, cosplay, anime, etc. During the three-day event, Korea Championships of Cosplay will also be held, while the Comic Con Seoul Artist Alley will allow visitors to interact with creative writers, illustrators and designers.
Other features include demo sessions by professional artists; classroom sessions and behind-the-scenes panels featuring rare looks into… more
Mar 07, 2017
The 10th edition of Automechanika Kuala Lumpur, Malaysia’s leading regional trade fair for the automotive industry targeting trade visitors from ASEAN, is fast approaching.
The exhibition takes place March 23-25 at the Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia. It is expected to welcome 300 worldwide exhibitors and 8,000 global buyers to the 9,710 sqm exhibition space spanning five halls.
This edition brings many new exciting elements to the biennial show. The traditional format of the past Automechanika Kuala Lumpur fairs will evolve this year and change… more
Mar 07, 2017
The city of Albany has unveiled the Albany Capitol Center, a $78.5 million, state-of-the-art meetings and convention facility.
As the newest addition to the city’s downtown Capital Complex, the ACC joins the Empire State Plaza Convention Center, The Egg Performing Arts Center and the Times Union Center to comprise a four-building campus now known as the largest meetings and event space in upstate New York, with 160,000 square feet of combined space.
Located within walking distance of the New York State Capitol, the new facility made its official debut last week with a grand opening ribbon-… more
Mar 07, 2017
UBM, the organizer of Aquaculture Vietnam 2017 launched the event Feb. 22 at a press conference in Can Tho, Vietnam.
To be held Oct. 25-27 at the Can Tho International Exhibition Fair Centre (EFC), Aquaculture Vietnam 2017 will address issues to support the further sustainable development of the Vietnamese aquaculture industry.
According to UBM Asia's Group Director - ASEAN, Rungphech (Rose) Chitanuwat, "Aquaculture Vietnam 2017 will cover the whole aquaculture sector value chain, including feed, health and nutrition, genetics, equipment, processing and much more. A… more
Mar 07, 2017
Over 230 delegates from 21 countries and territories gathered in Singapore recently for the UFI Asia Open Seminar to take stock of their industry, which continues to grow, despite plenty of economic and political uncertainties.
Seismic changes such as Brexit, the emerging policies of the Trump administration and slow economic growth in key markets all suggest challenging times lay ahead. However, the Asian exhibition industry has proven time after time that it is well-positioned to grow in the face of less than ideal economic and political circumstances.
The exhibition industry is changing… more
Mar 06, 2017
By Elizabeth Johnson
“Get the right message, in front of the right people, at the right time.” It’s a common phrase, practically a mantra for today’s marketer. And the key to achieving that goal is data.
Event-producing organizations cover the spectrum of sophistication when it comes to data driven marketing. Some are at the beginning of implementing a robust data collection system and others are using data to plan future content, develop marketing strategies and find new audiences.
“Conferences and tradeshows live or die by the quality of their data,” said Kevin Miller, president and chief… more
Mar 03, 2017
ConvExx, long-time show management company in the auto aftermarket space, has acquired Mobile Tech Expo from Kevin Halewood.
"Mobile Tech Expo is the premier showcase for the paintless dent repair, detailing and automotive mobile service industries, and we look forward to continuing that mission", said Chuck Schwartz, ConvExx CEO.
He added, "We understand and appreciate the Show's principles, and look to build upon what has been built as we strive to best serve the mobile automotive aftermarket."
Its founder, Kevin Halewood, will remain with ConvExx and continue as show director of Mobile… more
Mar 03, 2017
It goes without saying that trade shows and events are incredibly tough on the environment, producing massive amounts of waste and carbon emissions each year. According to MeetGreen, the typical conference attendee creates more than four pounds of waste and just under 400 pounds of CO2 emissions per day.
As a show organizer, you know you should do your part to help the planet by taking your events in a more sustainable direction, but you’re concerned that going green will not only be more labor intensive, but also more expensive.
But what it if was possible to make big changes and decrease… more
Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be.
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Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions.
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Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.