Messe Duesseldorf’s FTR4H (Future for Health) Debuted at SXSW

March 19, 2017

Every year in Duesseldorf, Germany, more than 5,000 exhibitors from more than 70 countries participate in MEDICA, the world's leading exhibition for medical products and technology.

When it comes to digitalization of healthcare, MEDICA has taken a leading role, especially with the MEDICA CONNECTED HEALTHCARE FORUM and the MEDICA App COMPETITION.

The newest initiative, Future for Health (FTR4H), explores how Digital Transformation affects the healthcare industry.

FTR4H acts as a Think Tank and definer to connect global Digital Health ecosystems in markets like China, Europe, India, Israel and the U.S. with the World of MEDICA – a hashtag to categorize what drives Digital Health: #FTR4H.

Earler this Month, FTR4H debuted at SXSW – held March 10-19 in Austin, Texas. SXSW is the world-famous series of conferences and festivals, which celebrate the convergence of the interactive media, film, and music industries. 

FTR4H hosted a Meet & Greet on Monday, March 13 at the German Pavilion.

At the Meet & Greet, attendees were able to find out the following:

An overview of what FTR4H is about, what is planned in the future, and who is part of our network. As a special treat, Messe Duesseldorf featured some international digital health startups in a mini-pitch that will help shape the healthcare community in the future.

All the way from Berlin: iRewardHealth - their wellness program, tackled the massive problem of preventable diseases using behavioral economics to effectively motivate healthy behavior change

Houston calling! CareScriptions by Seremedi from Houston, Texas, is a SaaS patient engagement platform

Imagine you are sick and your medicine is just 30 minutes away – by drone! German startup Skycart revolutionizes the way physical goods are shipped today.

Tom Mitchell, President of MEDICA’s U.S. operations, said: “The U.S. is the world’s most important market for Digital Health, and an initiative like FTR4H is more timely than ever as our world turns to mobile as a hub for digital transformation with IoT, AI and Data reshaping every industry, most especially healthcare.”

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