Reed Exhibitions Adds to Its U.S. Fashion Portfolio with AXIS Launch
September 8, 2014
Reed Exhibitions, which currently hosts more than 20 fashion events annually - including Capsule and Agenda shows – will add another show into the lineup with the launch of AXIS.
AXIS will take place biannually during New York Women’s Market Week in February and September.
The show debuts winter Feb. 22-24 and will be collocated with sister show Capsule Women’s in Pier 94.
“AXIS is the first trade show of its kind built for a new generation of women,” said AXIS Show Director Vanessa Chiu, an industry veteran who has spent the last two years cultivating AGENDA WMNS.
She added, “Guided by the same ideas and inspirations that drive its clientele, AXIS takes a cross-category approach to merchandising that reflects the eclectic, aspirational way its demographic shops. The result is an experiential event that resonates throughout the fashion industry and serves as a year-round resource for attendees.”
Drawing influence from art, music, street culture and design, AXIS is a trend-focused, multidimensional platform that caters to global and emerging women’s collections, according to show organizers.
“AXIS was created to fill the void in the Women’s New York fashion lifestyle market with niche brands that currently do not show,” Chiu said.
She added, “We’ve built a platform to showcase the new-new, expose branded collections that were displaced in the current New York trade circuit and introduce new global collections into the U.S. marketplace. We plan on utilizing our team’s matchmaking expertise to introduce media, brands and retailers, and tie it all in with events that make AXIS a true 3-D, lifestyle experience.
Collections will be exhibited in a gallery-like setting with white walls, natural wood and modern fixtures that mimic an architectural façade, according to show officials.
Food and beverage menus will be designed to be health-conscious, and attendees can also participate in health and fitness activities throughout the duration of the event.
“By collocating with our sister show, Capsule Women’s, we’re able to bring all women’s brands together in one place,” Chiu said.
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