Rosov Replaces Lyons as Event Director for Newly Named IBTM America

August 7, 2014

Newly named IBTM America, previously called AIBTM and run by Reed Travel Exhibitions, has named Jaime Rosov as event director, with Michael Lyons stepping down from his role after running the event for two years.

"We thank Mike Lyons for his significant contribution to the success of AIBTM and wish him continued success with his new endeavors,” said Sallie Coventry, IBTM Global Events Portfolio director.

She added, “Meanwhile, we are delighted that Jaime Rosov who has worked on the show for the past 2.5 years, and is a 9-year veteran of Reed Exhibitions, will now lead the team. As we roll out the new model for IBTM America, Jaime's considerable experience will be invaluable".

The ‘new model’ was  announced after the latest show wrapped in June, and the plan is to not only scale back the more than 1,000 hosted buyer attendees that came this year to just 250 next year, but there also will be just 250 exhibitors on the showfloor, compared with 508 this year.

There are several other changes in store:

·         The 8ft x 8ft turnkey exhibit pod will be ready for the arrival of the exhibitor. There will be no more additional costs associated with set up or tear down, no freight or drayage giving a hassle-free way to exhibit.

·         Exhibitors and Buyers will take part in a mutual match system for their appointment diary. This means both parties choose who they wish to do business with; the first time exhibitors have been given this option.

·         Hosted Buyers will be rigorously pre-qualified, personally invited and the most senior decision makers with guaranteed purchasing power.

·         Each Hosted Buyer will have 30 pre-scheduled appointments giving exhibitors a similar schedule of meetings over the course of the event.

Leading those changes now will be Rosov, who has worked on several of Reed Exhibitions’ large-scale events in the U.S., including the National Hardware Show, PGA Shows, JCK Shows, ReedPOP group and ISC (Security Shows) among others. 

"The opportunity to manage the new look and feel of IBTM America is very exciting,” Rosov said.

She added, “Our team is committed and focused on making this new dynamic tradeshow concept a success for all our stakeholders”.

Lyons, whose hospitality career has spanned more than 40 years, is switching gears and will devote full time to being a professional speaker and actor - sideline careers he has maintained over the past 20 years, with extensive experience and credits in both.

He also will serve as a hospitality industry consultant on select projects. 

"It was a difficult decision and I leave IBTM America with mixed emotions, but I believe the time has come for me to scratch an entrepreneurial itch I have developed over time," Lyons said.

IBTM America will take place June 9-11 in Chicago at McCormick Place.

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.