Taste Trends: 3 Ways to Foster DEI Through F&B Experiences at Events

July 22, 2023

Promoting diversity, equity and inclusion (DEI) has become a vital aspect of organizing events – from hiring speakers to creating event content to securing sponsors and more. But what about designing the food and beverage offerings at events?

We checked in with Tracy Stuckrath, founder and president of thrive! meetings & events and host of the Eating at a Meeting podcast, who offered some keen insights on the importance of DEI in event catering.

Inclusivity is what inspired Stuckrath to start her business in 2010, when a personal health journey changed the course of her career.

“I was an [event professional] with food allergies, and I lost my job and knew this was what I wanted to do — educate my industry on how to feed me and the 32 million Americans with food allergies,” she said.

Stuckrath has grown her business over the years to work with organizations worldwide to reduce risk, improve the employee/guest experience, enhance company culture, strengthen DEI and boost the bottom line through safe and inclusive F&B experiences where everyone feels valued.

In the first of a two-part article spotlighting Stuckrath's thoughts on the latest F&B trends in events, she shared the following three suggestions for event professionals who want to make DEI a more integral part of their culinary offerings.

  1. Focus on Demographics and Dietary Restrictions

A crucial step in organizing food and beverage experiences is zeroing in on attendee demographics as well as what dietary restrictions they may have, such as an allergy or intolerance to gluten, dairy, nuts, shellfish and other foods, according to Stuckrath.

“For example, someone on Facebook recently posted that she had a large contingency coming from Japan and asked what to serve them for breakfast,” Stuckrath said. “It’s very important to think about the diversity of your attendee base and where they are coming from, so you can incorporate the culture of who is coming to the event and the culture of where it is being held.”

Meanwhile, food allergies fall under the Americans With Disabilities Act, which includes eating, breathing and all bodily functions as major life activities, Stuckrath added.

“So we have to provide reasonable accommodation for attendees participating in our events,” she said, adding that it’s a matter of collecting all the data and creating an inclusive experience with the food and beverage offerings, while labeling food accordingly so attendees are aware of the ingredients.

Be Purposeful in Sourcing Food

A big trend among consumers nowadays is being purposeful about what they eat and where it comes from, according to Stuckrath.

“People are really looking to know what is in their food, how healthy it is and how it is going to be more purposeful for them and the community in which they are gathering,” she said. “So are you sourcing food locally and supporting the community — including from a diversity standpoint?”

To that end, Stuckrath emphasized the importance of sourcing from local vendors who are small businesses and racially diverse, such as BIPOC-owned entities, and promoting that whenever possible through menus and food labels.

“It’s not just looking at the diversity of your attendees,” she said. “It’s looking at the diversity of your vendors.”

Accommodate People With Disabilities

One of the most important aspects of inclusivity when it comes to culinary experiences at events is accommodating people with disabilities or impairments, according to Stuckrath.

 “It's not just what's on the plate. It's how can we get them to the plate,” Stuckrath said. “When designing food and beverage functions, consider how a person utilizing a wheelchair, for example, will get to the space. Do they have to take a different route to get there, or do you provide early access for those individuals to easily find their seat?”

Another consideration is the height of buffets for people with disabilities.

“Do you need somebody to help serve one of those attendees who is visually impaired or who utilizes a wheelchair? Stuckrath said. “Do you have the staff to help support them when they're going through that buffet?”

She added, “That’s a whole other aspect of DEI and food and beverage that is important but often overlooked.”

Stay tuned for the second part of this Taste Trends piece, in which Stuckrath shares her thoughts on wellness and sustainability in F&B experiences, including the movement toward plant-based food and non-alcoholic beverages.

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on TwitterFacebook and LinkedIn!

 

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.