Tech News

Apr 26, 2015
I sat in on a most interesting session at the SISO CEO Summit in USA last week. The “Big Guns” were on stage - Mike Rusbridge Chairman Reed Exhibitions, Joe Loggia CEO UBM / Advanstar, David Kieselstein CEO Penton - all discussing their strategies to increase attendance at their events.   Not surprisingly, they are investing heavily developing in-house technology to assist in this strategy. What shocked me was the amount of money they admitted to investing – on average 5% of revenue – annually!   That’s the problem with technology. You can… more
Apr 26, 2015
Last week, Google made a significant update to its mobile search engine algorithm. To enable users to find sites that they can browse quickly on their mobile devices, the mobile-friendliness of a web page is now a crucial factor in Google’s ranking for mobile searches.  To quote Google, “users will find it easier to get relevant, high quality search results that are optimized for their devices.” Google recommends webmasters adopt one of the following three ways to go mobile: responsive web design, dynamic serving and separate URLs. But most importantly, irrespective of… more
Apr 19, 2015
The National Confectioners Association will utilize Experient’s Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo. Already utilizing Experient’s registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of attendees and exhibitors. As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval. “What stands out… more
Apr 19, 2015
The National Confectioners Association will utilize Experient’s Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo. Already utilizing Experient’s registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of attendees and exhibitors. As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval. “What stands out… more
Apr 12, 2015
Most of us treat social media posts and interactions as having ephemeral experiences – seen today, forgotten tomorrow. But, as practiced marketers well know, there always are some posts that deserve a much longer shelf life. When a customer posts a complimentary testimonial or when your organization posts about a prestigious award win, these are messages that you should be promoting and circulating to help you spread the word about your brand. Here are three nifty ways to drive engagement for your social media messages: 1.Embed into your event website, blog and e-newsletters Embedding… more
Apr 12, 2015
Most of us treat social media posts and interactions as having ephemeral experiences – seen today, forgotten tomorrow. But, as practiced marketers well know, there always are some posts that deserve a much longer shelf life. When a customer posts a complimentary testimonial or when your organization posts about a prestigious award win, these are messages that you should be promoting and circulating to help you spread the word about your brand. Here are three nifty ways to drive engagement for your social media messages: 1.Embed into your event website, blog and e-newsletters Embedding… more
Apr 10, 2015
Up until a few weeks ago if you typed Meerkat into a Google search you would see images of small mongooses. When searching the term periscope, you would get pages and pages of references to an optical instrument. Today, those same Google searches provide pages and pages of content  referring to two much-talked about apps that let users stream live video from their mobile phone. Meerkat was the first to flood news feeds when attendees at SXSW started using it. John Shinal writing for USA Today said, “the most popular uses of the app was using Meerkat to stream others using Meerkat.… more
Apr 10, 2015
Up until a few weeks ago if you typed Meerkat into a Google search you would see images of small mongooses. When searching the term periscope, you would get pages and pages of references to an optical instrument. Today, those same Google searches provide pages and pages of content  referring to two much-talked about apps that let users stream live video from their mobile phone. Meerkat was the first to flood news feeds when attendees at SXSW started using it. John Shinal writing for USA Today said, “the most popular uses of the app was using Meerkat to stream others using Meerkat.… more
Mar 29, 2015
1.       Customer experience Customer experience rather than brand loyalty is taking center stage globally. More resources are being channeled than ever before into online, social media and face-to-face customer service. According to Gartner, by 2017, 50 percent of consumer product investments will be redirected to customer experience innovations. Consumers will bring similar customer service expectations to the events they attend. 2.       Interactive marketing These days, customers expect to be active participants in the success… more
Mar 29, 2015
SourceDirect at ASD (SourceDirect) has unveiled its brand new, fully-functional website, sourcedirectshow.com. The website serves the SourceDirect community as a virtual resource for importers, distributors, wholesalers, sourcing and product development professionals who have, or are interested in, doing business directly with manufacturers around the world. The new site provides extensive content and 24/7 access to both buyers and suppliers about the SourceDirect show. Launched in 2013, SourceDirect is a part of ASD MARKETWeek, the largest general merchandise, wholesale trade show… more
Partner Voices
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