Wrangler National Finals Rodeo Signs on in Las Vegas Through 2024
January 26, 2014
For two weeks every December, more than 175,000 attendees flock to Las Vegas to take part in the Wrangler National Finals Rodeo, and not that event has signed on to stay in the city through 2024.
The agreement was made between after unanimous votes by the Las Vegas Events Board of Trustees and the Professional Rodeo Cowboys Association Board of Directors.
"We are relieved that we were able to assemble an agreement that both ensures that the Wrangler NFR will remain in Las Vegas for the long term and that all parties will prosper," said Pat Christenson, president of Las Vegas Events.
He added, "We look forward to working with all of our partners in growing the NFR Experience for rodeo fans in Las Vegas."
Besides the robust attendee numbers, the event also accounts for non-gaming economic impact of $87.9 million for the destination.
Per the agreement, LVE will guarantee $16.5 million annually in purse and sponsorship for the Wrangler NFR. From 2015-19, the contestant purse will be $10 million, while stock contractors will receive $3 million annually. The contestants will be guaranteed $10,000 each year, which will not be offset by contestant winnings. From 2020-24, there will be cost-of-living increases to each purse and guarantee.
Additional elements of the agreement include a season-long sponsorship program with the PRCA, presenting sponsorships of the RAM National Circuit Finals Rodeo and 12 RAM Circuit Final Rodeos, as well as the National Finals Steer Roping, if it is held in Las Vegas.
"Since 1985, more than one million visitors have traveled to the world’s premier destination to experience the energy and excitement of two great brands – Las Vegas and NFR," said Rossi Ralenkotter, president and CEO of the Las Vegas Convention and Visitors Authority.
He added, "This new agreement will ensure NFR and its loyal fans will be back to Las Vegas for another decade of unrivaled experiences."
The Wrangler NFR, has sold out 270 consecutive performances and attracts the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding.
This year, the Wrangler NFR will run from Dec. 4 through 13 at the Thomas & Mack Center.
"Perhaps the best aspect of this agreement," said PRCA Chairman of the Board Keith Martin, "is that it benefits every PRCA member – contestants, stock contractors, committees and contract personnel. There is an investment here to advance the PRCA’s circuit system and help the sport continue to grow."
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