GED – It’s All About the People, Baby

May 31, 2018

Matt Coyne

Matt Coyne is a Technology Engagement Architect at GES EMEA. He has worked in the events and exhibitions industry for over 10 years and has extensive experience ranging from organizing and design to websites, registration and intelligent data services.

I love the challenges they bring. 

I love the successes we share.

I love the people they embrace. 

I love the anticipation from standing there on opening morning, through months and thousands of hours of hard work from everyone involved, to see people turning up. To see people walking in, with their own little face of excitement about what they're going to see today.

Which leads me on to my point for Global Exhibitions Day 2018. People.

GED is a day chosen to celebrate our industry and tell people on a global scale how great we are. How diverse we are. How exciting we can be! It's also a day for people to shine. To share stories and tell people "why they should choose us."

So the people. That's really what it comes down to, right? Without people, you literally have nothing.

From the very first idea or concept of a show, it originated from a person. As best we try, you'll never replace original ideas with anything else. 

The planner, consultant or strategic minds that made the idea a reality. They are people.

The financiers that helped back the idea on sometimes the loosest pieces of paper, yea, sometimes we might call them something else, but they are people.

The venue team that won the contract and gave the event a home. People.

The operational team coordinating, well everything that everyone else sold or promised, yep, they're people. 

The sales team selling what they can to make a profit. Some may disagree with me, but yep, they're people. 

The marketing teams, the ones that tidy up the promises made to the visitors or exhibitors, and who are an integral part of helping attract the right audiences. People? Yes, definitely people.

The suppliers. The client managers. The support teams. The designers. The booth builders. The carpet fitters. The unsung heroes of our industry. Without these people, the vision from the top down would struggle to become a reality.

The welcome staff. Often the first smiley face someone sees as they enter an event. Yep, believe it or not, but they're people too.

I could go on...

In a digital world, where many a process can be streamlined using technology or where marketing can spend more wisely than they used to, because they know the return they'll get from certain types of activity, what we can't do, is we can't replace the people. 

We can't lose the creativity that people bring to the table and the passion they have for getting the job done. To this day, I've still never high fived an iPad.

It would be a bit weird sitting around the bar after Day One of show open has been and gone, having a drink with six laptop screens staring at you and only really you talking into a microphone about how good or bad the day went. Am I right? 

So, this Global Exhibitions Day, let us celebrate the diverse nature of our industry. Wherever you want to go. Whatever you want to be, our amazing industry has a job with your name written all over it. 

Get on it.

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.