How to Make Your Booth Stand Out in the Exhibit Crowd

February 27, 2020

At trade shows and conventions, it can be hard to set yourself apart when you’re competing against hundreds of other brands for attendee engagement. Here’s where a uniquely designed booth can be the difference between blending in, and standing out from the crowd. Take a chance and step out from the comfort zone of black and white furnishings to help your booth shine bright and leave a lasting impression on guests.  

Dare with Dramatic Seating 

While a majority of exhibitors will incorporate neutral seating options, take the opportunity to differentiate your brand with colorful soft seating in your next exhibit. Brightly colored furnishings will draw the attention of every attendee passing by your booth! Bringing confidence and calmness together, seating options in Pantone’s color of the year, Classic Blue, provide the perfect pop of color for a unique booth design. 

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Go Bold with Monochromatic Color Schemes 

A hot trend for 2020, monochromatic color schemes are eye-catching and spark curiosity among attendees. We’re seeing many designers and marketers pull off the monochromatic look by using various shades of green, from chartreuse to forest. Of course, this approach can work with any color for exhibits to reflect your theme or style. For a more personalized booth space, use your brand’s primary color as the focus of your design. 

Grab Attention with Mixed Materials 

Pops of bright color aren’t the only way to attract guests - accent your next booth space with mixed material furnishings for a fresh and energetic design. Barnwood and marble elements will certainly stand out and create a warm and welcoming exhibit. For a more eclectic design, try layering industrial mixed materials with velvet accent pillows. Attendees will appreciate both the comfort and the modernism of the design. 

Keep these color trends in mind as you plan exhibits for 2020. Engage guests with unique color schemes, bold patterns and fresh designs for successful events all year long.  

 

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NO WISH IS TOO BIG AT THE ORANGE COUNTY CONVENTION CENTER
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact
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