industry-news

New Freeman Study Shows Marketers are Getting Serious About Data

Data has never been such a big focus for corporate marketers, according to The Freeman Data Benchmark Study, a new report by brand experience company, Freeman. In fact, data plays a critical role in all aspects of corporate marketing, the study shows, from developing successful marketing strategies and campaigns to deciding where to allocate budgets and best reach target audiences.

Plans Released for New Hotel Adjacent to New Orleans Ernest N. Morial CC

Matthews Southwest Hospitality, a national hospitality industry developer based in Dallas, released an initial conceptual design of the proposed headquarters hotel that would be attached to the New Orleans Ernest N. Morial Convention Center, giving the public a first glimpse at the proposed exterior of the $558 million addition to the city’s hospitality inventory. 

Join #Expochat: Why Personalization Marketing Matters for Events

The days of mass marketing with a “one size fits all” message are over! Event and trade show marketers are getting more and more savvy on how to use audience intelligence to craft effective messages to drive participation. 

On this week’s #Expochat, set for Nov. 14 at 1 p.m. ET, join Terence Donnelly of Experient and other experts, as we address the following questions:

World Trade Center Las Vegas Partners with World Trade Center Saskatoon

The Las Vegas Convention and Visitors Authority (LVCVA) and the Consumer Technology Association (CTA), owner and producer of CES, have expanded their North American business partnerships by establishing an official Memorandum of Understanding (MOU) between the World Trade Center Las Vegas and the World Trade Center Saskatoon in Saskatchewan, Canada.