Nashira Edmiston is the Customer Service Manager at Stomp Stickers, an e-commerce business offering high-quality custom labels, stickers, boxes, canopy tents and more to fit every industry’s needs. Her passion is helping her customers brand and market their products through a variety of custom-printed items.
In the whirlwind world of trade shows, where hordes of companies are elbowing their way into the spotlight, making your mark is like a real-life game of “Where’s Waldo.”
Amid the frenzy of companies vying for attention, it might seem like a waste to offer trade show swag for fear of it ending up in the trash. However, well-executed and unique swag that promotes your brand is worth the effort. So now we come to that question in the minds of everyone running a trade show booth: How do I offer event swag that people actually want?
At conventions and trade shows, free swag is as common as the buzz of conversations and the shuffle of footsteps. As attendees weave through the exhibition floor, they accumulate a treasure trove of branded items, usually stashed in a branded tote bag. With such fierce competition, the key to success lies in selecting swag items people will actually use, either during the event or afterward.
While some companies may attempt to dazzle potential customers with extravagant giveaways like AirPods or power banks, these high-value items don’t always leave the most significant impression. The goal isn’t just to give something away but to offer something that will resonate with attendees, foster engagement and ultimately lead to a sale.
Whether you’re a tech startup showcasing groundbreaking innovations or a seasoned industry leader presenting your latest products, trade show swag can be a powerful marketing tool to draw visitors to your booth, spark conversations and leave a mark that extends beyond the event itself. Here are several types of trade show swag that you can use to excite and engage attendees.
Hand Sanitizer: At trade shows, attendees often find themselves touching various displays and interacting with dozens of people. Hand sanitizer with a custom label not only helps them stay clean during the event but also serves as a tangible reminder of your brand afterward. Every time they use it, they’ll think of your company and its commitment to their wellbeing.
Pens: Branded pens consistently rank among the most desired promotional items customers want to receive. Why? Because pens are practical and versatile tools that anyone can use. When attendees jot down notes or sign documents with your branded pen, your company’s name and logo are right in front of them.
Custom Water Bottle Labels: Trade show venues can get hot and crowded, making hydration a priority. By offering custom water bottles with your branding proudly displayed, you can entice people to visit your booth and ensure they carry your logo around during the entire event. This constant exposure enhances brand recognition and fosters a positive association with your company.
Bottle Opener Keychains: Bottle opener keychains are simple yet effective swag items that people genuinely appreciate because they’re practical tools that often come in handy. When one of these keychains finds its way onto a prospective customer’s keyring, it could remain there for years, reminding them of your brand every time they open their door or start their car.
Loyalty Card: Boost attendee engagement and incentivize sales by offering a loyalty card exclusive to the trade show. This card can provide special promotions or discounts, encouraging potential customers to take action and visit your brand even after the trade show ends.
Trade show swag isn’t just about getting people’s attention. It’s about building customer relationships and fostering brand recognition. When you choose swag items that attendees genuinely want and can integrate into their daily lives, you create a lasting impression that goes beyond the hustle and bustle of the trade show floor.
So, when you’re gearing up for your next trade show adventure, be sure to pick swag items that truly tickle your customers’ fancy, and get ready to ignite buzz around your brand that will have people talking long after the show is over.
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