Trade Show Tech Trends to Look Out for In 2019
January 15, 2019
Event professionals at trade shows and exhibitions expect a display of seamless integration of the latest event tech. Event tech trends have evolved at a rapid pace continually in the past few years, creating ways for the new tech to accommodate in the events industry.
The events industry welcomes the dynamic and new elements of surprise that raise the attendee engagement at exhibitions.
“Around 80 percent of planners embed a tech requirement in their initial request, but with a growing understanding of technology’s role in delegate management, feedback and ROI, that figure is rapidly rising,” says CWT Meetings and Events Commercial Director Chris Goundrill.
Let’s look at some of the tech trends that are definitely going to be the center of the stage at upcoming events in 2019.
1. Do more than fly with drones.
While everybody is cheering the drone companies for their impeccable services to drop off food and beverages to certain locations, drones tech has been used and will continue to soar and rise high with its efficient capture of events.
Tech heads are trying to make drones more useful. Instead of just using them as a photo/video capture flying machine, numerous options like mobile hotspots can be also provided using drones (Wi-Fi connection issues have been majorly received by event organizers in corporate events and exhibitions). The camera-attached drones can also take care of the event security at low grounds and look out for attendees in a security breach.
2. Personalized tech
Artificial Intelligence infusion in the event tech products has proven efficient and effective in increasing the event ROI. Automated technologies simplifying the event planner’s and event organizer's task is always appreciated in the event industry. Personalized chatbots can even now send personalized messages and push notifications. The seamless and streamlined process can be now be managed using personalized tech assistants and experiences.
3. Smart use of facial recognition tech
Facial Recognition software took a sudden upsurge when it entered the market. Not only did it have benefits that could ease several manual processes but it also was used efficiently at an event where event attendees’ social media posts were brought into attention.
Face Recognition technology at trade shows and exhibitions ensure fast and better check-ins at the event venue. You can even maximize your audience coverage and reach on social media using face recognition software and tools which will enable in tagging the people from events.
Facial recognition can seem to be quite beneficial from the perspective of event security, as well. Event organizers can easily detect the people who are not in the attendee or speaker list on the event premises.
4. Voice over text
According to a research study that was conducted last year, it was observed that 2 in 5 people are now googling using voice search instead of text. This rate may increase in the coming years. Voice is the future. Creating and embedding tech with voice search enabled will for sure increase the attendee engagement at any event. Leverage voice assistants like Google assistant and Siri to code and create scenarios for attendees.
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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