Cathy Song Novelli joined the popular event technology platform Hubilo as senior vice president of marketing and communications in April. But she is quick to point out that this is “not my first rodeo.”
A former eighth grade math teacher, Erica Bishaf is used to trying to quiet a loud room while trying to make equations add up to grand totals. Little did she know that experience, practically a lifetime ago, was a preliminary course to founding her own company.
As trade shows begin to trickle back in person as the industry prepares for a deluge this fall, virtual events are going stronger than ever. Take a look at some successful digital gatherings that happened recently:
Staff of Ungerboeck and EventBooking recently broke bread together in St. Louis.
Just because in-person events are returning doesn’t mean technology is going to take a back seat. The past few weeks have been filled with news of mergers, partnerships, innovation and the funding to make it all possible. See how the event tech world is positioning itself for the future of gatherings.
If you are looking for a pioneer in event technology, it’s hard to beat Anil Punyapu. The senior vice president of sales at Cvent has been with the event registration and software giant since 2003 – or more than three-quarters of its impressive lifespan.
With the COVID-19 pandemic hanging over the event industry’s head for more than a year now, creating safe in-person meetings and conferences has become a laser point-of-focus for meeting and conference planners. To meet that demand, event tech companies have been rising to the occasion with new and contactless software tools to provide peace of mind for attendees, exhibitors, event staff and planners alike. Here are a few to consider as organizations welcome back groups in person:
A large majority of events will have a blend of digital and in-person elements this year. Many event professionals expect this to be the case going forward. After that, there is a mix — or dare we say “hybrid?” — of opinions, confusion and certainty, according to a recent Swapcard survey studying hybrid events.
The biggest takeaway is that three-quarters of the 364 respondents say they are planning to have virtual components of their program, but 30% don’t know how to define hybrid events.
Hubb CEO Allie Magyar knows first-hand what it’s like to face gender discrimination and unconscious bias in the technology world. In the early days of the event software company, she remembers being consistently asked to explain how she wouldn’t fail rather than how she would succeed, an over-arching attitude made more apparent by the prevalence of male-led companies able to raise large sums of money while female-led companies struggled to get investors.
Not long ago, Matt Coyne found himself registering for an event. There’s nothing remarkable about that for the U.K.-based industry veteran. It was a show Coyne has attended for 15 consecutive years, and yet here he was basically starting from scratch signing up for a show. Again, this is a relatively common, if aggravating, occurrence among all event attendees.
