AEM Launches CONEXPO Connect Digital Marketplace for the Global Construction Industry

December 4, 2018

The Association of Equipment Manufacturers (AEM), in partnership with Balluun, has launched CONEXPO Connect, an online B2B marketplace serving the global construction industry. 

The new platform was unveiled at the AEM Annual Conference, held Nov. 28-30 at the Terranea Resort in Rancho Palos Verdes, Ca.

Powered by Balluun’s digital market network solution, CONEXPO Connect is an online destination that allows equipment manufacturers and contractors to connect and engage 24/7, 365 days a year. 

By bringing the most valuable parts of AEM’s CONEXPO-CON/AGG trade show online, CONEXPO Connect provides access to product information and industry connections while giving brands, buyers, producers and operators a platform from which to work and grow together as an industry.

“After extensive review, we determined that Balluun had a feature-rich software platform that met all of our key criteria,” explained Nicole Hallada, vice president of marketing and communications for AEM, which is known as the leading North American-based international trade group representing the agriculture, construction, forestry, mining, and utility sectors worldwide.

She continued, “Our goal is to extend everything that happens at our events, including networking, content-sharing, relationship-building, etc., throughout the year to bridge the gap between shows. Equally as important, we found that the Balluun team has the expertise, services and high-quality standards to build, support and rapidly grow our marketplace.”

As a one-stop solution provider for digital market network and marketplace platforms, Balluun’s cloud-based technology and full-suite of services, including marketing, sales and customer success, enable trade associations and show organizers to launch and grow a new digital B2B platform quickly and successfully as a digital line of business within their organization.

“Our teams are highly impressed by AEM’s mission and people, the size of the CONEXPO-CON/AGG show and the range of products AEM’s members produce and trade,” said Roland Kümin, CEO of Balluun.

He continued, “We are proud to partner with AEM and excited to launch CONEXPO Connect as it leverages new growth opportunities for our partner as well as obtaining new competitive advantage based on data and technology. We have dedicated a team of skilled specialists in product development, domain management, marketing, sales and customer success, working closely with AEM to successfully launch this new domain.”

Want to learn more about CONEXPO Connect? Watch the video HERE

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on Twitter, FacebookLinkedIn & Instagram!

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact