ESA Partners With RX's ReedPop to Bring E3 Back After Three-Year Hiatus

July 14, 2022

E3, the world’s largest and most important event in the video gaming industry, will make its long-awaited in-person return to the Los Angeles Convention Center in June 2023.

The Entertainment Software Association (ESA) teamed with boutique RX Global division ReedPop, the veteran event production company behind PAX, New York Comic Con, Star Wars Celebration and other acclaimed pop culture events, to produce E3 2023. The event will reunite global gaming industry developers, manufacturers, buyers, licensors and media professionals for a week of momentous reveals, earth-shaking world premieres and exclusive access to the future of video games. E3 2023 will also highlight digital showcases and feature in-person consumer components.

ESA had planned to hold its first in-person E3 since 2019 this year, but the association cancelled the event due to COVID-19 and later announced that it would not hold an E3 2022 digital experience to focus on building a reinvigorated show for 2023. 

ReedPop brings top-drawer talent and a keen understanding of the gaming industry, which will serve to enhance the E3 experience for years to come, according to Stanley Pierre-Louis, president and CEO of ESA.

“We are thrilled to bring back E3 as an in-person event with ReedPop, a global leader in producing pop culture events.” Pierre-Louis said. “The past three years have confirmed that E3 convenes our industry like no other event.”

Lance Fensterman, president of ReedPop, called it a tremendous honor and privilege to take on the responsibility for E3’s return.

“With the support and endorsement of ESA, we're going to build a world-class event to serve the global gaming industry in new and broader ways than we already do at ReedPop through our portfolio of world-leading events and websites, Fensterman said.

Kyle Marsden-Kish, Global VP of gaming for ReedPop, will lead the newly formed E3 team and continue his other global gaming live event responsibilities.

“For years, we’ve listened, heard and studied the global gaming community’s feedback, Marsden-Kish said. “E3 2023 will be recognizably epic—a return to form that honors what’s always worked, while reshaping what didn’t and setting a new benchmark for video game expos in 2023 and beyond.”

Confirmed exhibitors, hotel and travel guides, event schedules and more will be shared in the months to come via media releases and the official E3 website. A streamlined and secure media registration for E3 2023 will begin in late 2022.

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on Twitter, Facebook and LinkedIn!

 

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact