New Freeman Data Solutions Provide Event Data Measurement and Analytics
January 9, 2019
According to the Freeman Show Organizer Data Pulse Survey, 74 percent of show organizers use event data to inform their event strategy, event objectives and planning. Yet nearly half of non-profit show organizers find it challenging to get meaningful insights from their event data.
“Research has shown that attendees go to an event to learn, network and have fun,” said Richard Maranville, chief digital officer at Freeman. “However, until now, the industry didn’t have an all-encompassing solution to compile metrics and data that ultimately could help increase audience acquisition, retention and engagement.”
By “now,” Maranville is referring to the newly launched Freeman Data Solutions, a suite of products and services that provide event data measurement and analytics.
Designed to work together to provide a complete event technology system, Freeman Data Solutions can also be used individually. Offerings include:
- Fuzion by Freeman: Solves industry-wide integration challenges between digital solutions by connecting data across all points of the event life cycle to create a seamless experience for organizers and attendees.
- Quant by Freeman: Provides decision-based metrics via data visualization in one, real-time, role-based dashboard.
- Data Analysis (formerly ESI, which became part of Freeman in 2016): Delivers deeper insight into data while expanding data research and measurement and more than 50 years of industry benchmarks.
- Data Design: This team provides insight into what data needs to be collected to drive growth and creates a framework to support the collection of that data.
- Data Science: Freeman has partnered with the University of Southern California on a return on experience (ROX) environment study and the University of Missouri (UM) on a growth drivers study.
“The new Freeman Data Solutions enable event organizers to capture data to both define and redefine strategy and establish key performance indicators,” Maranville explained.
He continued, “By identifying, measuring and mapping the data to achieve their goals and business objectives, they ultimately can improve the attendees’ experience.”
According to Ken Holsinger, Freeman’s vice president of data solutions, capturing and using data with purpose will be key to thriving in a rapidly changing event environment.
“We need to learn from the past, transform the present and predict the future,” Holsinger said. “That is the true value of data.”
To learn more about the new Freeman Data Solutions, go HERE.
Photo credit: Freeman
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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