Nielsen Expositions Acquires Sports Licensing & Tailgate Show
January 2, 2013
The Sports Licensing & Tailgate Show and the Tailgating Industry Association has been acquired by Nielsen Expositions. The acquisition is effective immediately.
"The Sports Licensing & Tailgate Show is a premier trade event dedicated to sports licensing and tailgating products, and we are very excited about adding it to our sports portfolio," said Darrell Denny, senior vice president of Nielsen Expositions.
Under an agreement with Showproco, the Sports Licensing & Tailgate Show and Tailgating Industry Association will join Nielsen's retail-related exposition properties, including Outdoor Retailer Winter Market, Outdoor Retailer Summer Market, Interbike Expo, Health & Fitness Business Expo and the Independent Bicycle Dealer Summit.
"We have a significant amount of licensing activity already taking place at our shows, and we are eager to present this opportunity to our manufacturing, distribution and retail clients," Denny said.
He added, "We look forward to building upon the great foundation that longtime industry veterans Stan Schwartz, Hardy Katz and the Showproco team created."
Schwartz said it was time to sell because he and Hardy both are in their 70's and that Nielsen was a "great fit" for their show.
The Sports Licensing & Tailgate Show, a six-year-old annual trade show dedicated to sports licensing and tailgating product manufacturers, distributors, agents and retailers, serves as the key order-writing event in the industry for licensed sports goods, including apparel, footwear, headwear, sports equipment and memorabilia, as well as tailgating equipment, electronics, shelters, food and beverages.
"We feel confident that this trade event-which has grown so dramatically in scale and influence since its inception-is in good hands," said Schwartz, show director.
He added, "The resources, experience and economies of scale offered by Nielsen will greatly benefit attendees and elevate the Tailgating Industry Association to a place of power and importance."
The next show will be produced Jan. 17-19 at the Las Vegas Convention Center. The Sports Licensing & Tailgate Show and Tailgating Industry Association will continue to operate from its offices in Miami and will be supported from Nielsen's offices in San Juan Capistrano, Calif., under Denny's direction.
"The synergy between sports licensing and tailgating creates all kinds of exciting opportunities for manufacturers and retailers," said Katz, show director. "I think you'll see Nielsen take that relationship to the next level."
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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