SingEx Exhibitions Wins 2016 UFI Marketing Award for IoT Asia Launch
September 13, 2016
UFI, The Global Association of the Exhibition Industry, has named SingEx Exhibitions as winner of its UFI Marketing Award.
This year’s UFI Marketing Award recognizes success stories in the branding of new trade shows. Launching a new brand for an event and establishing it in the market requires a strong marketing strategy, with active cooperation from a wide range of people.
The Singapore-based trade exhibition and conference company was selected for its marketing of IoT Asia, which has grown to become Asia’s top event for latest developments in the Internet of Things.
“We truly appreciate UFI’s effort in creating a platform to recognize the success stories for the branding of new shows. Launching IoT Asia with our partner Singapore Industrial Automation Association (SIAA) and building the brand from ground zero to a recognizable global brand truly demonstrated SingEx Exhibitions’ strength in launching new-to-market shows,” said Aloysius Arlando, CEO of SingEx Holdings.
He added, “Through our insights-based approach, we saw and seized a market opportunity by curating a platform with the industry that connects practitioners in the IoT ecosystem and sparks off meaningful opportunities in businesses, government and societies. And we did. This award marks our commitment to continue delivering our brand promise.”
The UFI Marketing Award jury praised the winner’s project for its creativity and well- developed strategy. They also highlighted the event’s successful co-creation involving key industry partners, IoT experts and think tanks.
“I am delighted that this year’s UFI Marketing Award will go to SingEx Exhibitions. The members of the jury were impressed by the company’s brave approach in developing an exhibition around the topic of Internet of Things,” said Dr. Christian Glasmacher, senior vice president of Corporate Development at Koelnmesse GmbH, Chair of the UFI Marketing Committee, and member of the award jury.
He added, “SingEx Exhibitions structured the process to implement a trade fair on IoT in a very professional way, with satisfying results and a well-executed strategy. This strategy was fundamental in successfully establishing the new brand. The representatives of SingEx Exhibitions were also able to give a resourceful presentation of their ideas, and demonstrate the positive outcomes of the project.”
The UFI Marketing Award is one of UFI’s annual competitions that recognize and reward companies in the exhibition industry for successfully implementing creative and results-oriented initiatives.
UFI’s awards celebrate excellence in areas ranging from education, operations and technology to trade fair poster design and sustainable development.
information on these UFI competitions is available at www.ufi.org.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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