IAEE Releases 2014 Public Events Industry Report
May 5, 2015
The International Association of Exhibitions and Events’ Public Events Council recently released the “Public Events Industry Report: 2014 Results” that covered 22 different sectors.
“The Public Events Industry Report, now in its sixth year, demonstrates that public events are performing as or better than expected," said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA.
He added, "And, as the economy recovers we are seeing more new launches, more normal staffing patterns and a return to the more routine challenges that have always been around."
The results for 2014 expectations closely mirrored 2013 expectations, with the majority of the sectors meeting or exceeding expectations.
Positive movement was seen from the Antiques-Collectibles, Arms-Guns-Knives, Automobile, Fairs-Festivals and Kids-Family-Lifestyle-Pets sectors.
When comparing the overall results for all industry sectors from 2014 to 2013, only four sectors, Craft-Hobby-Woodworking (20 percent), Food-Beverage (12 percent), Home-Garden (13 percent) and Sportsman-Hunting-Outdoors (25 percent) reported events below expectations.
This still is a positive result, as three-quarters or more of the events in the respective sectors met or exceeded expectations.
Public Event producers were asked if their event Revenue, Exhibit Space Sales (NSF) and Attendance for their most profitable event in 2014 was better, nearly the same or worse when compared with 2013.
Since the benchmark report of 2009, Revenue and Attendance results grew incrementally and consistently from year to year. While both metrics showed positive movement in 2013, a slight decline was noted in 2014. NSF results for 2014 were comparable to 2013.
During the recession, of those surveyed in 2009, 50 percent of the events were cancelled, compared with just 2 percent last year. Of the ones canceled last year, event producers said all would be rescheduled.
Here are some other key findings:
· 2014 was the first year that newly launched events were reported in each of the 22 sectors.
· Maintaining and growing attendance was identified as one of the major factors facing show producers in 2015. In support of this statement, 23 percent of the respondents in 2014 reported worse attendance than in 2013.
· While venue-related challenges were identified as the top issue facing public show producers, technology and engaging with millennials were new challenges that were identified.
Click here to purchase the “Public Events Industry Report: 2014 Results”. The report is free for IAEE members and $99 for non-members.
The National Association of Consumer Shows assisted in gathering information that was utilized in this report.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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