3 Reasons to Explore Asynchronous Events in 2022

February 18, 2022

Marc Benioff, CEO of Salesforce, grabbed everyone’s attention when he said he envisioned Dreamforce being an “always-on” type of event in the futuresimilar to a news channel like CNN. Asynchronous events "go live" at a specific date and time but offer a much longer event experience. Here are three benefits of delivering asynchronous event experiences:

  1. Deliver evergreen and continuously evolving content: Imagine a session going live in the U.S. in Eastern Time and then people from other geographies discussing the learning in their respective time zones!
    Event organizers will now have the opportunity to continually improve their content because with each broadcast, they can get feedback from the community. With asynchronous events, your content decisions are not irreversible anymore.
     
  2. Maximize the reach and impact: Imagine how asynchronous sales kick-offs can help if you empower a sales team spread around the world. They will be able to access the educational content in their own time as long as they finish by a set date.
    Tradeshow and conference attendees can also benefit from such a format. If you can offer different time slots to choose from, attendees are more likely to register. Pre-recorded content can also maximize the reach, as attendees can now watch sessions that were simulcast.
     
  3. Get more segmented analytics: If the content in your events is delivered asynchronously, you can gather data by region. You can also observe the engagement in a specific time zone, make any necessary changes and measure the impact in almost real-time in the next time zone.

Such insights enable you to deliver more optimized and personalized content and are almost impossible to gather in traditional post-mortems.


Our Africa Travel, a virtual global meeting platform connecting Africa, Indian Ocean Islands and the Middle East with the global travel trade, saw phenomenal success hosting asynchronous events with Hubilo. In 2021, they brought together 340 exhibitors and 1153 buyers, and enabled 200,000+ networking interactions. Want to host asynchronous events of your own? Talk to an expert from Hubilo today.

 

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact