5 Things to Consider Before Analyzing The Data Gathered During Your Virtual Event
June 27, 2021
There was a time when the most clearly attributable data to track ROI from an event was the revenue from ticket sales and sponsorships. With the advent of virtual events hosted with the help of cutting edge virtual event platforms[1] [2] , measuring the levels of engagement and impact has become easier than ever. But deriving insights from the data still remains a tough challenge. Here are 5 strategic ways to get actionable reporting from your next virtual event:
- Focus on insights: Understanding of data and analytics needs time. If you haven’t already, help your team upskill by enabling learning from resources and experts who can derive insights from the data that is being collected. The sheer volume of data available can result in analysis paralysis, rather than clarity.
- Leverage partnerships: Your sponsors and exhibitors can be your friends in this journey of learning from the insights. Explore partnerships with companies that have a good track record of executing virtual events and have experience with breaking down the data to make it easy to understand.
- Use a platform that puts engagement first: Leverage a technology platform that provides you with a range of possibilities that will boost the engagement during the live event. Make sure that the tracking of the engagement is also straightforward. You need to break down the data, segment the audience and see which steps drove the right engagement so you can repeat the success.
- Share information with sponsors: Take your partners along with you. The more transparent you become with the data you collected, the more they will trust you. Share deep insights that showcase how they’ve performed at your event. It could be about the booth visitors or the session engagement during sponsored sessions.
- Integrate with your favourite tools: Managing a successful virtual event is about ensuring all essential elements - people, technology and processes work in sync. When evaluating virtual event platforms, explore how well they integrate with your existing event and marketing technology stack. Does it connect seamlessly with marketing automation platforms like Hubspot? That will allow you to track customer journeys easily and enable your team to setup engagement campaigns effortlessly.
Virtual events are going to be one of the key strategic initiatives in your growth strategy and the ability to derive insights from data is mission critical. If you are looking for a reliable event platform that understands this need, Hubilo is ready to partner with you and enable your success. It tracks 60+ dimensions across key attributes like event engagement, session engagement, networking and exhibitor ROI. Learn more here.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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