5 Unconventional Ways to Personalize Virtual Event Experiences
June 11, 2021
Previously, personalization meant just addressing customers by their first names (We all have written those emails with Hi {First Name}, :) haven’t we?). Cut to today, times have changed. So has consumer sentiment. Now personalization requires marketers and event professionals to be prepared with as much context on customers’ experiences as possible.
The rapid adoption of Virtual Events has opened the door to new ways of understanding the context and preferences of audiences. Here are 5 lesser-known ways in which you can personalize your next virtual event experience.
Personalize your Brand on the Platform
If you’ve been to any event sponsored by Coca Cola, 2 things will stand out for you - their signature color red and their iconic logo. Branded markers trigger certain emotions in people and help develop top-of-mind recall.
You can extend this approach to your next virtual event by picking a platform that lets you customize your brand colors, logos, and font. Create a space that is a distinct reflection of your brand.
Personalize Virtual Booths
You can give exhibitors at virtual events their money’s worth by enabling them to create personalized experiences. Using logos, product videos & images, and custom CTAs are ways they can customize their booths using the virtual event platform.
Differentiated virtual booths help exhibitors attract relevant audiences through branded experiences.
Personalize Notifications
Every individual participating in an event has an agenda - be it an attendee, sponsor, exhibitor, or speaker. Making notifications relevant to each attendee group ensures a smooth experience so that objectives are met.
For example, notifying an attendee 10 minutes before a session can help increase attendance rates!
Personalize Content
Relevant content is another great way to personalize an attendee’s experience. Imagine you’re a university planning an event for your students and you’re expecting students from various fields to attend.
By planning specialized sessions for individual student groups you can provide them with a personalized experience to help them feel that they belong.
Personalize Calendars
Every virtual event is curated to meet the needs of multiple user groups and has multiple sessions running simultaneously.
Every attendee may not need to know everything that’s going. The personalization secret here is to declutter the attendee calendar. Show them a personalized schedule that helps them focus on what they’ve signed up for. Clean and simple.
Want to personalize your virtual events? Sign up for a demo and experience personalization firsthand with Hubilo’s hybrid event platform.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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