News
Dec 21, 2015
By Elizabeth Johnson
If your New Year’s Resolution is to “do it better” in 2016, you’re not alone. Whether it’s more attendees, a larger exhibit hall, a broader international reach or more sponsorship revenue, show planners have ambitious goals that mean marketing needs to be more effective.
But, with all the possibilities, how do planners market their events better than ever before? The industry’s leading marketing experts weighed in on how event marketing will evolve in the coming year and shared best practices for getting it right.
Kevin Miller, president of Frost Miller
“2016 will be the… more
Dec 15, 2015
Deutsche Messe’s five industrial trade show collocated at the International Manufacturing Technology Show (IMTS), on tap Sept. 12-17 at McCormick Place in Chicago, will occupy two times more space, compared with 2014.
IMTS currently is up 10 percent in display area space and 16 percent in exhibitor participation. Hannover Fairs USA, Deutsche Messe’s U.S. subsidiary, is organizing the five shows and conferences.
The growth of Deutsche Messe’s portfolio at IMTS is a direct result of the resurgence of manufacturing in America.
Industrial Automation NORTH AMERICA premiered in 2012… more
Dec 13, 2015
The 2015 Greenbuild International Conference and Expo, owned and operated by Informa Exhibitions and presented by the U.S. Green Building Council and held Nov. 18-20 at the Washington Convention Center in Washington, D.C., saw a big attendance uptick at the recent show.
Attendance was 19,058, a significant increase, compared with the 2014 event. There also were 548 exhibiting companies participating on 144,300 square feet of exhibit and display space on the trade show floor.
Greenbuild featured more than 200 sessions, tours, summits and workshops in the robust education program… more
Dec 08, 2015
Data-driven engagement was a hot topic at last week’s International Association of Exhibitions’ Expo! Expo! Annual Meeting & Exhibition 2015 in Baltimore.
The 2,500-plus attendees knew to be at this year’s show to learn the latest on this topic, as well as many others. With record-breaking numbers, on both the attendee and exhibitor fronts, the right note was hit for this conference.
Exhibitor Michael Younder from Panvista was happy to see data tied into the keynote. “Clearly, good use of data, as well as engagement that is unobtrusive but relevant, are on the minds of many… more
Dec 06, 2015
“Charm City” lived up to its name, and then some, when more than 2,500 attendees flocked to Baltimore, Md., last week for the International Association of Exhibitions’ Expo! Expo! Annual Meeting & Exhibition 2015.
David DuBois, IAEE’s president and CEO, said that while the attendee numbers were unaudited at this time, they definitely broke records, with a 10-percent uptick, compared with last year’s event in Los Angeles.
“It’s the biggest one ever,” he added. “Being located in the Mid-Atlantic region brought in a lot of organizers from the Northeast and the D.C./Maryland/Virginia… more
Dec 03, 2015
By Elizabeth Johnson
Amongst packed aisles of security professionals testing new products and learning about trends at 2015 ISC East, Reed Exhibitions shared news that it’s launching a new event, Connected Security Expo, to collocate with ISC West next spring.
ISC East kicked off Nov. 18 in New York City. The sold –out, 33,000 net square foot Exhibit Hall was bustling with business being done. Thousands of buyers (total attendance rose 8.2 percent, compared with last year) roamed the showfloor reviewing the latest in surveillance, access control and security technology.
Buyers also attended… more
Nov 27, 2015
The Abu Dhabi National Exhibitions Company (ADNEC) is celebrating its 10th anniversary this year, and they have quite a bit to celebrate. The number of events hosted in the Middle East by ADNEC grew from just 14 in 2005 to 327 at the end of 2014.
The number of visitors grew from 50,000 in 2005 to 1.6 million in 2014. That adds up to more than 10.7 million visitors over 10 years.
ADNEC’s impact on Abu Dhabi's economy is significant. Numbers at the end of Q3 2015 are at AED1.835billion (close to $500 million), up from the original projection of AED1.7billion ($460 million).
Major events hosted… more
Nov 22, 2015
Las Vegas Market has expanded its temporary exhibition space - known as The Pavilions at Las Vegas Market - with the addition of a second location, which is a 50 percent gain in exhibit space for the Winter 2016 Las Vegas Market, on tap Jan. 24-28 at World Market Center Las Vegas.
“Last August’s repositioning and reimagining of temporary exhibits to The Pavilions at Las Vegas Market was met with an overwhelmingly enthusiastic response from buyers, which has fueled record rates of exhibitor renewals,” said Dorothy Belshaw, president of Gift & Home Décor, International Market Centers.… more
Nov 19, 2015
LRP Conferences, LLC and Human Resource Executive Magazine, affiliates of LRP Publications, has acquired the Recruiting Trends Conference.
A business unit of Diversified Communications, Recruiting Trends provides recruiters, sourcers, talent acquisition managers, and other HR and recruiting professionals the opportunity to expand their knowledge, discover solutions and learn cutting-edge best practices, as well as gain tactical recruiting tips.
"Attracting and retaining key talent has remained at the top of the 'what keeps our readers up at night' list for many years," said Rebecca McKenna,… more
Nov 15, 2015
In an effort to ensure those working on the ‘front lines’ of the trade show industry offer the best customer service possible, the Exhibition Services & Contractors Association (ESCA) and the St. Louis Convention & Visitors Commission (SLCVC) have teamed up to hold the first-ever ‘Labor Day’ Nov. 19 at America’s Center.
All the unions that work on the tradeshow floor are invited to participate in this day of complimentary training and enhancement.
“The goal of ‘Labor Day’ is to help build on the skills of the already talented labor force in St. Louis and give a few new tools for… more
Partner Voices
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