News

Sep 24, 2018
Berlin-based PREMIUM GROUP, organizer of European fashion trade shows including PREMIUM, SEEK, SHOW&ORDER X PREMIUM, BRIGHT and the FASHIONTECH conference, has announced plans to purchase a minority share in Liberty Fairs Fashion Group.  Based in the U.S., Liberty Fairs produces men’s and women’s contemporary trade shows including the Liberty, Cabana and Capsule shows, which take place annually in New York City, Las Vegas and Miami Beach. “We are tremendously excited about the prospect of working with the incredible Liberty team,” said Anita Tillmann, founder and managing partner of the… more
Sep 23, 2018
Ahead of the next edition of Automechanika Kuala Lumpur 2019, the show’s organisers have outlined the details of two new strategic partnerships with Launch and Vanli, both of whom are leading international players in the fields of automotive repair & maintenance and parts & components. Chinese aftermarket giant Launch was one of the first Asian companies to provide repair and testing equipment for tyres, and is now a key provider for complete workshop and service solutions worldwide. Joining Launch as a strategic partner for Automechanika Kuala Lumpur is Malaysian parts supplier,… more
Sep 21, 2018
Never say the trade show industry isn’t comprised of plenty of generous, kind-hearted people who are ready to lend a hand to those in need, especially in the face of natural disasters.  Case in point, the International Housewares Association and Fern Expo, both of which recently launched relief campaigns to assist the victims of Hurricane Florence and the resulting record flooding that has devastated parts of North and South Carolina’s coastal communities. To help provide hurricane victims with home products as they rebuild their lives and homes, IHA is partnering with Good360, an… more
Sep 20, 2018
The momentum behind the use of social media as a marketing tool is continuing to grow, according to the results of EXHIBITOR Magazine’s 2018 Social Media Marketing Survey, the fifth in a series of research efforts geared toward finding out how exhibit and event marketers are using social media. “In 2010, EXHIBITOR surveyed 400 marketers to obtain benchmark data on everything from which social media sites were proving the most popular for marketing purposes to what corporate objectives, if any, social media was helping companies to achieve,” explained Travis Stanton, editor of EXHIBITOR. … more
Sep 20, 2018
The International Association of Exhibitions and Events has joined forces with The Power Of Preparedness (TPOP) to offer customized safety and security training to the exhibitions and events industry through IAEE’s CEM Learning Program.  “This collaboration stems from our work with the Exhibitions and Meetings Safety and Security Initiative (EMSSI),” said David DuBois, IAEE president and CEO. “The additional training geared specifically to our industry is an important added element to addressing the need for guidelines and best practices regarding safety and security at our events and in our… more
Sep 19, 2018
Last week, the Las Vegas Convention and Visitors Authority Board of Directors gave the go-ahead for construction to begin Phase Two of the Las Vegas Convention Center District expansion.  “This is an incredibly important and exciting time, not just for the LVCVA but for the entire destination,” said Steve Hill, CEO of the LVCVA. “With today’s approval, we’re delighted to join a boom in development that’s on a scale that we haven’t seen in more than a decade.”  He continued, “We’ve been the No. 1 trade show destination in North America for 24 consecutive years, but we must continue to be… more
Sep 18, 2018
Show organizers using Gleanin, a social referral marketing platform for exhibitions, can now offer their event registrants the ability to use WhatsApp to broadcast their participation and invite their friends and colleagues to attend.  Since the inception of Gleanin Connect, Gleanin’s social referral marketing tool, visitors have been able to broadcast their event attendance through social media channels including Facebook, LinkedIn and Twitter, as well as invite their contacts via email.  Immediately available to all Gleanin customers and their registrants, the additional WhatsApp… more
Sep 18, 2018
Event marketing fuels rapid revenue growth for enterprise companies, according to a new study by Harvard Business Review Analytic Services and Splash, a New York City-based provider of end-to-end event marketing software. Titled, “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact,” the report confirms a new era for event marketers in which high-performing companies are investing more in event technology and accurately tying event activity to actual revenues or profits.  The study, which surveyed more than 700 enterprise executives and shares impactful insights on… more
Sep 17, 2018
After being introduced to environmental science and sustainability in high school, Jessica Glenn knew what she was meant to do with her life. As the Director of Sustainability at Freeman, Glenn is driven to help show organizers produce more environmentally friendly events that also maximize the attendee experience by getting them excited about and invested in sustainability. TSNN had a chance to sit down with Glenn to hear about her passion for green events, how some shows are pushing the envelope to lessen their environmental footprint and how it truly takes a village to create a sustainable… more
Sep 16, 2018
Inspired by SPS IPC Drives in Nuremberg, Germany, and its first sister event in China, SIAF – SPS Industrial Automation Fair Guangzhou, Smart Industry Solutions Shanghai (SISS) was successfully held Sept. 4. The conference took place concurrently with Shanghai Intelligent Building Technology (SIBT) and Shanghai Smart Home Technology (SSHT) this year for the first time, providing a supplementary programme for these fairs’ visitors to discover more about the latest manufacturing solutions for their technology products. Organised by Guangzhou Guangya Messe Frankfurt Co Ltd, the third edition… more