Adapting Real-Time Marketing as a Customer Service Tool for Attendees

October 19, 2014

Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them. 

Traditionally, this type of marketing has seen the maximum application in long-term B2C consumer service environments since it required significant investment in supporting infrastructure. But with the advent of smart location-based and social networking technology, there is a significant opportunity for show organizers to adapt real-time marketing techniques to attract and engage attendees for face to face events.

Here are four quick yet discreet ways to promote your services to audiences in real-time by collecting data proactively:

1.    Real-time polling
Ask pertinent questions about the service attendees are receiving onsite and respond to any complaints or requests from individuals.
 

2.    Instant follow up after registration

Communicate and upsell to attendees immediately after they register for the event. This is the time when they are most engaged during the planning stage and eager to hear from the show management.

3.    Social media engagement
Add a social media contest to your marketing mix and offer real-time rewards to enthusiastic participants.
 

4.    Onsite kiosks

Make the most of onsite kiosks to provide location-based information and offers to attendees who opt to engage with the technology. 

Add new comment

About text formats

Related Articles

As exhibitions and events grapple with how they are going to lay out their exhibit floors, meeting rooms and banquet areas, The Expo Group released a Crowd Density Calculator…
Teaching proper trade show etiquette to your booth staff is a must if you want to grab attendees’ attention. Properly greeting, understanding expectations and keeping…
UFI, the Global Association of the Exhibition Industry, released the latest edition of its Global Barometer research that took the pulse of more than 450 exhibition…
Self-service event app and event data management company Attendify has launched a new offering, Attendify for Virtual Events, that aims to transform the in-person, virtual…
Marc Lapides hopes that when in-person trade shows come back strong, he’ll be forced out of business. It’s an interesting mindset, but one that serves him well mid-pandemic…
Event and tourism industry professionals aren’t about to sit out this pandemic, as evidenced by the number of meetings, webinars and conventions taking place virtually these…
Partner Voices
Partner Voices
Here, Experiences are Informative and Immersive
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.
Learn More