ASAE Foundation Undertakes New Content Strategy Research Project
October 18, 2017
ASAE Foundation recently has launched a new research project called, “Association Content Strategies for a Changing World.”
The project will explore how association leaders are navigating the shifting content development and management landscape.
Not only will the project look at the positive impacts of strategic approaches to content, but it also will examine the emerging challenges organizations face when creating content and its dissemination.
This study is made possible by a grant from Angerosa Research Foundation and Stratton Media Strategies.
The Angerosa Research Foundation was established by Stratton in 2004 in honor of long-time associate, Angela Angerosa, who was passionate about association media and research.
“Thanks to Angerosa Research Foundation and Stratton Media Strategies, the ASAE Foundation will conduct a robust research project that will help educate leaders in our community on why it’s critical to strategically disseminate content to their audiences,” said ASAE Executive Vice President and ASAE Foundation President, Susan Robertson, CAE.
She added, “We will outline best practices and provide direction on how to align them with your organization’s business goals.”
ASAE Foundation is partnering with three consultants to execute this project: Carrie Hane of Tanzen, Dina Lewis, CAE, of Distilled Logic, and Hilary Marsh of Content Company, who are part of the collaborative research team.
The team will use a mixed-methods approach to gathering qualitative and quantitative information through broad surveys as well as in-depth interviews with associations of all varieties, sizes and scope.
"Developing and effectively managing content is critical to an organization's success. While associations are rich in content, they don’t always have the tools or strategies to harness that resource across the full organization to maximize staff resources and meet member needs,” said Debra Stratton, president, Stratton Media Strategies.
She added, “This ground-breaking study will provide essential data to guide associations in developing an integrated approach to creating and disseminating content. I’m so pleased that our foundation and company could underwrite this much-needed effort.”
Final report, tools, and resources will be available next Fall.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment