Boston Rebrands as Signature Boston, Introduces New Web Site
July 23, 2014
In a move to further showcase Boston as a top meeting and convention destination, the Massachusetts Convention Center Authority (MCCA) and the Boston Convention Marketing Center (BCMC) have rolled out a new brand, Signature Boston, and Web site – SignatureBoston.com.
Signature Boston will be the customer-facing brand for Boston’s two convention centers, the Boston Convention & Exhibition Center (BCEC), and the John B. Hynes Veterans Memorial Convention Center.
Signature Boston will replace “Advantage Boston,” the brand previously used by the BCMC since 2004.
“Boston is competing strongly as a premier meetings and conventions destination,” said James E. Rooney, executive director of the Massachusetts Convention Center Authority.
He added, “Our ability to execute meetings that exceed our customers’ expectations is no longer just something we strive to do: it is our Signature. Unique and personal, a signature represents what a person stands for. In Boston, our signature is a commitment to deliver remarkable experiences, beyond our customers’ expectations.”
The introduction of Signature Boston is part of the MCCA’s 10 Year Anniversary celebration for the BCEC. Since opening the BCEC in June 2004, Boston has consistently ranked as a Top 10 U.S. meetings and conventions destination.
In those 10 years, the BCEC and Hynes Convention Center combined have hosted 2,400 events, 7.2 million attendees and generated 5.2 million hotel room nights. This activity has generated $5.3 billion in economic activity for the Commonwealth of Massachusetts.
“It has been a decade since we opened the doors of the BCEC, and today we have much to celebrate,” said Milt Herbert, executive director of the BCMC. “The BCEC and the Hynes are the most technologically advanced convention centers in the world, and we are known worldwide for customer service excellence.”
He added, The launch of Signature Boston not only represents our commitment to make every event we host in our city as successful as it can possibly be, it also signifies that we are confident we can give our customers an experience they can’t find in any other city.”
Rooney said the new brand was not just about the BCEC and Hynes.
“Signature Boston is an aspirational brand the whole city can get behind. From the minute attendees step into Logan Airport to their taxi rides, check-ins at the hotel and their experiences at local restaurants, Signature Boston is a promise that defines our city as the best city for a remarkable meetings experience,” Rooney said.
For the past five years, the MCCA has been driving its Top 5 campaign to put Boston in the Top 5 list U.S. meetings destinations.
The campaign includes an extensive BCEC expansion plan and significant hotel development in the South Boston Waterfront, including a new 1,000 room headquarters hotel.
In July 2014, the Massachusetts Legislature approved a $1 Billion BCEC Expansion Bill, which is expected to be signed by Massachusetts Governor Deval Patrick this month.
A developer for the proposed headquarters hotel also is expected to be selected by the end of 2014.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment