C2 International Cloud Lab to Debut at IMEX America
September 26, 2018
In two weeks, IMEX America attendees will push themselves beyond their limits thanks to a new feature, the C2 International Cloud Lab. C2 International, an annual business conference that takes place in Montreal and Australia, is well known for its innovative approach to business events that tie in both physical and mental challenges to stimulate creative thinking.
C2 International partnered with the IMEX Group in a joint effort to drive innovation and creativity throughout the meetings and events sector. The three-year agreement, which begins this year, is the first time that C2 has partnered with another event.
Designed to educate and inspire the meetings and events professionals, the partnership aligns the visions of both organizations through dedicated events at IMEX shows as well as ongoing opportunities and content throughout the year, according to IMEX officials.
“We’re really excited about the steps C2 International is taking to share fresh perspectives on running events,” said Carina Bauer, CEO of the IMEX Group. “Both of our organizations share a firm belief in the power of face-to-face events and recognize the need for cutting-edge innovation in order for events to become even more powerful and relevant in the future.”
Earlier this year, C2 International brought two of its highly experiential and original Learning Labs to IMEX in Frankfurt 2018: the Sky Lab – meeting spaces in mid-air, and the In the Dark Lab – meetings in a totally darkened room. It ran sessions in these labs as part of the overall education program.
At IMEX America, C2 will run invitation-only focus groups in their new Cloud Lab, as well as running a daily education session in the space. The sessions that will take place in the Cloud Lab include:
- “Placing the Participant at the Center of Events,” on Smart Monday, October 15
- “Collaboration is the New Innovation,” on Tuesday, October 16
- “Crafting a Five Star Experience,” on Wednesday, October 17
- “Cross-pollinating Your Way to Event Success,” on Thursday, October 18
In addition, Anick Beaulieu, vice president of growth and partnerships at C2 International will lead a collaborative session in the Sands Showroom on Thursday morning titled “Emotions and Technology: An Exploration of Audience Connection,” which will offer participants a glimpse into how C2 harnesses technology in new ways to open up opportunities to engage and delight participants on a whole new level.
“At IMEX, our mission is to unite and advance the meetings industry, helping every single audience within it to increase their skills and knowledge and to push for innovation that generates fresh value,” said Bauer.
She continued, “Our partnership with C2 International certainly helps us take steps to fulfill this. With everything we do, our goal is to offer new and creative experiences and education for all our show participants in Frankfurt and America.”
IMEX America will take place Oct. 16-18 at the Sands Expo and Convention Center in Las Vegas, preceded by Smart Monday on Oct. 15, which is powered by MPI.
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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