Clarion Events Acquires Quartz Events
October 28, 2020
Clarion Events has announced it has acquired California-based Quartz Events, the fastest growing producer of invitation-only, executive summits in North America.
Clarion Events has a diversified business model that has evolved through high-growth market acquisitions, diversification across industry sectors and a strong focus on digital and virtual products. With the live event space under tremendous pressure today, Clarion has been able to find new ways to quickly and successfully deliver customer value and attract new customers in uncertain times. Quartz Events will be key in stimulating Clarion’s anticipated growth and further business evolution as they are seen as not only a leader in the executive summit space, but they have successfully transitioned online, creating high value virtual executive summits in North America.
“The acquisition comes at the perfect time,” said Greg Topalian, Clarion Events North American CEO. “The Quartz Team has both figured out how to unlock customer value at an executive level with their guaranteed meetings program while also making one of the most brilliant transitions I’ve seen to virtual. Their digital business model fits perfectly with our virtual strategy and will accelerate growth for Clarion both in North America and globally.”
The acquisition further enables Clarion to focus on providing customer value through their guaranteed meetings programs – MATCH, and through building both online and in-person communities. Toby Harris, Quartz Events president and CEO commented, “I am excited at the opportunity to further expand our reach under the Clarion umbrella. We’ve developed some innovative new ways to build audiences and grow our current markets. With Clarion’s global reach, we are well-positioned for future market growth as well. As an entrepreneur, I was drawn to Clarion because of the cultural fit and the entrepreneur mindset within the organization.”
Quartz Events will continue to work in their current organizational structure with Harris remaining as president and CEO working alongside Topalian and his team in North America.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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