Data Analysis Big for Events in 2017
January 6, 2017
Smart data collection, mining and analysis techniques are transforming business operations across the globe today. Results from multiple research initiatives currently being undertaken and published by leading agencies are all pointing to the growing emergence of multi-dimensional data-driven business intelligence and decision making.
According to a survey conducted by Honeywell, the insights gained from big data analytics and the Industrial Internet of Things (IIoT) to drive greater manufacturing intelligence and operations performance is considered essential by 68 percent of manufacturers contacted.
Improving customer relationships (55%) and making the business more data-focused (53%) were the top two business goals or objectives driving investments in data-driven initiatives in 2016, as revealed by IDG Enterprise’s research.
In the events industry, too, we are beginning to see a increasing cognizance and adoption of data-centric techniques for understanding behavioral patterns and correlations.
Here are the three trends that are driving this transformation in the events industry:
1. Smart devices
There is a fast-emerging category of sensor-based smart devices and applications that are more affordable and practical to deploy at face-to-face events than in the past. This has radically increased the depth and breadth of data points available to show organizers.
2. Analytical technology
Software solutions and services that allow show organizers to discover, evaluate, optimize and deploy predictive models are evolving faster now after being in the nascent stage for a fairly long period of time. This evolution is being driven by the better availability of cloud-based computing, IOT implementations, faster networks, and many other related factors.
3. Better Awareness
There is a growing understanding of the importance of deep data analysis among the producers of leading events across the globe. With the successful deployment of smart devices and data collection technologies across a wide range of events in the past two years, show organizers are seeing practical instances where data analysis is helping with improving operational efficiency, optimizing promotional and customer service initiatives, and responding faster to merging trends in a given vertical.
Without a doubt, beginning this year, to maintain their long term competitive edge, event organizers should make data analysis a strategic priority and explore cutting-edge technology, establish automation processes, and recruit experts to collect and analyze data.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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