Detroit’s Cobo Center Completes $279 Million Transformation; Will Unveil Cobo Square in Spring
February 10, 2016
With the North American International Auto Show officially wrapping up at Detroit’s Cobo Center recently, this marks the end of a $279 million, five-year transformation at the venue.
Highlights of the project includes adaptive reuse design of the old arena that incorporates 45,000 square feet of outdoor flex space, which includes a large terrace now called Cobo Square.
Starting this spring, the terrace will be used for programming that includes art fairs, exercise and yoga, biergartens and other elements designed to connect Cobo Center to the community and the downtown Detroit culture.
It also will bring activity into the center between major events.
“I think the most important part of the reinvention of Cobo Center was the adaptive reuse of the old arena,” said Thom Connors, regional vice president of SMG and general manager of Cobo Center.
He added, “By cutting part of it away and creating a new atrium, it really tied the whole renovation together and gave the view from the main concourse out to the river and across to Canada. It brings people down to the newer, improved south side of the building and the majesty of the river.”
In addition, Cobo Center, which is managed by SMG, has grown its event roster, with 85 hosted in 2015, compared with 35 in 2010, a gain realized while the building was under construction.
The convention center now operates with 400 event days each year, double its pre-renovation amount of 200 days, and this year is on track to beat that record.
In August 2015, the center also hosted several thousand association executives for the 2015 American Society of Association Executives’ Annual Meeting & Exhibition.
“The Detroit Regional Convention Facility Authority (DRCFA) began on a mission of regional cooperation and through the success of this renovation, became an example of what is possible when people work in consensus,” Larry Alexander, chairman of the DRCFA and CEO of the Detroit Metro Convention and Visitors Bureau.
He added, “Cobo Square will continue this important mandate, bringing people throughout the Metro Detroit region together in community celebrations.”
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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