Diversified Business Communications Buys Pri-Med USA
November 20, 2011
Portland, Maine-based Diversified Business Communications has purchased the Pri-Med brand and U.S.-based assets from MC Holdings Corporation.
Founded in 1994, Pri-Med is a primary-care focused media network in the United States with more than 50 annual live medical educational conferences and digital properties.
“This acquisition fulfills two strategic goals by expanding our medical portfolio and growing our U.S. operations,” said Nancy Hasselback, president and CEO of Diversified Communications, the parent company of Diversified Business Communications. “We launched our Canadian medical event business in 2003, and it has had incredible growth.”
She added, “We look forward to leveraging our content and strategic leadership to bring the leading medical events to North America and expand the brand internationally."
Pri-Med’s founder, John Mooney, will rejoin Pri-Med as CEO with his former management team, Lynn Long and Dix Wheelock.
“The ever-changing environment of continuing medical education for physicians and allied professionals provides a great opportunity to expand on Pri-Med's wonderful platform of educating primary care clinicians to include education for specialists and for patients and their families,” Mooney said.
He added, "Medical knowledge is global, but the delivery of great care is still local; it is our goal to improve the education and the communication between and among all healthcare stakeholders one market at a time in the United States and around the world. I am excited to be leading this brand and to be working with my longtime friends at Diversified.”
Pri-Med’s network serves doctors, physician assistants, nurse practitioners and other caregivers, and through its CME course offerings, it educates more than 50,000 primary care clinicians annually representing 1 million hours of CME credits.
Diversified currently operates more than 20 primary care and medical specialty events in Canada under the leadership of managing director Bob Macgregor, who will partner with the returning management team to provide strategic direction for the new division that will continue to be based in Boston.
In addition to health care, Diversified serves a number of industries including technology, retail, food and hospitality and business management solutions. Besides the U.S., Diversified operates divisions in Australia, Hong Kong, India, the United Kingdom and Canada.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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