dmg::events Outlines Strategy to Target Growth in U.S.
February 13, 2014
With more than 80 events in 25 countries around the world, dmg::events has targeted the United States market as a prime area of future growth opportunity for the company.
“We like the U.S. as an events market,” said Galen Poss, vice chairman of dmg::events.
He added, “The combination of quality, experienced talent, great venues in good event cities and a large entrepreneurial domestic audience continue to make the U.S. an exciting events landscape.”
The overall strategy of the company for many years has to take one if its existing brands, such as the Big 5 Construction Show, and geo-clone it in emerging markets, such as Asia and the Middle East. The same was done with the company’s ad:tech brand, which now runs in nine countries globally.
The geo-cloning strategy and the overall events portfolio in the company has been successful, seeing double-digit growth. As a result, dmge’s parent company,U.K-based Daily Mail and General Trust, is an acquisition and launch mode, particularly with an eye on the U.S., according to dmg::events CEO Geoff Dickinson.
Michael Green, dmge USA president, has been tapped to focus on growth sectors ranging from construction and manufacturing to education, healthcare and agriculture.
“We anticipate using a variety of entry points into these markets including launches, acquisitions, joint ventures and management agreements,” Green said.
The company already has experience in all of these areas and plans to tap the skills of its senior management team to further its U.S. expansion.
“With over 10,000 trade shows annually, the U.S. is globally the largest and most diverse events marketplace and provides tremendous opportunity for dmge, especially in the markets where we will be directing our focus,” Poss said.
Besides ad:tech in its current U.S. portfolio, dmge also has the Collective Group and iMedia products.
Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be.
Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024.
To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages.
Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions.
In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage.
Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.
Add new comment