Emerald Expositions Events Acquires Connecting Point Marketing Group
November 30, 2017
Emerald Expositions Events acquired Connecting Point Marketing Group from lower-middle market private equity firm Corridor Capital, mezzanine investor Aldine Capital Partners and management.
Founded by Nancy Splaine and Kim Haulk in 2004 in Rye, N.H., CPMG organizes and hosts nine senior executive level business-intensive trade events focused on innovation for the hospitality, restaurant, healthcare, grocery and retail industries.
These four-day events are curated, invitation-only forums that bring together leaders in each vertical market. Events include RestaurantPoint East and West, HotelPoint, HealthPoint and StorePoint, among others.
“We have been innovators in the hosted trade event business, benefitting from growth and change in the industries we serve, and I believe that our events will continue to be an important forum for business to be done in the future,” Splaine said.
She added, “At this point in CPMG’s evolution, we are excited to leverage the experience and market relationships of the various Emerald brand teams, take advantage of Emerald’s resources and infrastructure and bring new capabilities to the Emerald portfolio.”
Under this “hosted-buyer” model, CPMG curates the buyer attendees and covers the cost of travel, hotel and meals for all attending buyers, and then generates revenue from the sale of supplier participation packages and sponsorship opportunities.
CPMG’s proprietary technologies customize the event experience for both buyers and suppliers, and create significant internal efficiencies, a well-conceived user experience and broad data insights.
CPMG has demonstrated strong organic growth since its inception and, similarly to Emerald, benefits from favorable cash characteristics and good visibility into future performance, according to Emerald officials.
The CPMG team of 19 employees, all based in Rye, has more than 165 years of combined experience working in the events industry.
The entire team will join Emerald, and Splaine, senior vice president/general manager of CPMG, will report to David Loechner, CEO and president of Emerald Expositions.
“Nancy, Kim and the entire CPMG team have built a great business with an impressive track record of organic growth,” Loechner said.
He added, “We are very pleased to add CPMG’s best in class capabilities, industry relationships and technologies to the Emerald portfolio, to complement our existing expertise in trade shows, conferences and other face-to-face events.”
Corridor CEO, Craig Enenstein, said, “Corridor Capital has been honored to work with the Connecting Point Marketing Group team to increase its pace of new event implementation, build out more scalable infrastructure and optimize the use of its robust data analytics capabilities. CPMG is a true thought leader in the hosted trade event business offering an exceptional level of service and value to its partners. We believe that the scale and scope of Emerald’s operations and their commitment to preserving the culture of CPMG will only help them improve this offering and reach a broader audience.”
JEGI, an independent investment bank for the global media, information, marketing, software and tech-enabled services sectors, was the exclusive financial advisor to CPMG in this transaction. Terms of the transaction were not disclosed.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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