epIQ and rooom Partner to Bring the Metaverse to Associations and Events
August 5, 2022
As event professionals continue to contemplate how the metaverse can bring unique new opportunities to the industry, two companies have teamed up to do just that. epIQ Creative Group, a demand generation marketing agency creating multi-channel systems that drive demand to brands, and rooom Enterprise Metaverse Solutions are aiming to help associations and event professionals unlock the potential of the metaverse and bring marketable experiences to their communities and audiences.
The new partnership is designed to bring to life exciting opportunities that year-round communities and virtual and hybrid events, including association shows, trade shows, exhibitions, conventions and corporate events, can benefit from.
"This is our first step of many into the world of immersing associations with the value communities create, both in-person and digitally," says Bill McGlade, president of epIQ. "rooom's platform is the most expansive metaverse solution I have seen, and its flexibility allows multiple customizations to personalize the user experience and make each mini-metaverse its own for the association [or event].”
rooom's expansive technology, offering a toolset to create, manage and market interactive experiences in 3D, augmented reality (AR) and visual reality (VR), immerses audiences in their own private metaverse community, where they can participate in events, network, search marketplaces, access useful resources and more. The myriad use cases with rooom’s digital experience technology includes marketing, sales, education, collaboration, events and entertainment. Meanwhile, suppliers have access to lead-generation opportunities through value creation within the metaverse community.
“This is a tremendous opportunity to introduce rooom to the association and events industries and provide members with added value,” said Bill Sweeney, rooom’s director of business development in North America. “With epIQ’s expansive knowledge of the industry, we will be able to provide the pivotal building blocks to create communities in the metaverse.”
Sweeney added, “Now is the time to start creating a content strategy for the metaverse, and we are excited to help associations [and events] with their digital transformation. The future is 3D!”
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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