etouches Integrates Venue Sourcing to Deliver Comprehensive Event Management Platform
October 24, 2017
According to the Global Business Travel Association, 80 percent of all meeting savings is realized during the venue sourcing process. To address this issue, cloud event management software provider etouches has developed etouches Venue Sourcing, which integrates sourcing and booking with meeting registration and approval, and an enterprise calendar.
etouches Venue Sourcing combines the features and functionality of the venue sourcing and booking platform Zentila, acquired by the company in 2016, with etouches’ event management software (EMS) solution.
“Meeting professionals must validate their success to senior management and stakeholders, making quick access to meetings data vital,” said Mike Tenholder, etouches’ vice president, channel and partner management.
He continued, “They can drive millions and even tens of millions of dollars in savings through strategic venue sourcing. We make strategic sourcing simple, so our customers can focus on creating incredible meetings and events, while we handle the data and analytics to maximize success.”
The platform provides access to 225,000 venues worldwide and automates the entire booking path, including venue search and negotiations, stakeholder communication and contracting. Meetings are routed automatically to decision-makers for approval through a standard registration process.
etouches ensures all planner-related information is instantly available, all in one place, making it easy to align events with corporate goals.
“The solution enables corporate event profs to centralize meetings and events data without centralizing teams,” Tenholder said.
He continued, “Meeting details flow seamlessly through the platform providing instant visibility. (Customers) can see at a glance vital details (such as the) number of meetings in the works companywide; exact status of each meeting; departments planning those meetings; budget details; compliance with corporate protocols; negotiated savings and spend by user, business unit and region, and more.”
etouches claims that Venue Sourcing captures 10 times more data while reducing sourcing and booking time by up to 70 percent, enabling organizations to handle more meetings with the same size staff.
The platform is easy to deploy, requiring minimal-to-no training, allowing meetings and events professionals to immediately start leveraging brand spend and driving more value.
etouches has assisted over 25,000 event professionals in planning, executing and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement, mobile and data analytics, the company serves more than 1,300 customers including leading corporations, associations, agencies and educational institutions globally.
Within the past 12 months, etouches has executed 46,000 events with a total of 5.8 million registrations.
Earlier this year, etouches announced it was acquired by HGGC, a middle-market private equity firm. HGGC’s investment will help etouches expand its business and further invest in its market-leading cloud platform.
For more information on etouches, go HERE.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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