Event Tech Live Shaping Up Hybrid Model for November
June 26, 2020
The global event tech exhibition and conference Event Tech Live is taking a new approach for its 2020 event — and perhaps no one is better equipped to go (partially) digital, due to their depth of knowledge with event technology.
This Nov. 2-6, Event Tech Live will take a hybrid approach, expanding its typical two-day trade show (which will still take place in person, Nov. 4-5, at The Old Truman Brewery in London, incorporating procedures overseen by health consultants to ensure safety for all attendees) to include five virtual days of content, as well.
“ETL introduced a virtual element last year, and there is no doubt that COVID-19 has accelerated our plans to go fully hybrid,” says Adam Perry, co-founder of the event.
“We have seen many events around the globe pivot to online only to keep their community connected and provide value for their sponsors…we are at an advantage there, having vast knowledge of the event tech landscape together with the experience of what can — and can’t — work,” he adds.
The 2019 edition of ETL attracted 2,500 people from 40 countries, and Perry is expecting the hybrid approach to ramp up those numbers. “With over 25 percent [of our] audience based in the U.S. and a huge interest in technology there, we are aiming high and hope to see record numbers this year,” says Perry.
In implementing this approach, he adds that ETL is opening its content to the whole world—particularly those who can’t travel internationally to London in November for the on-site component.
The response from exhibitors about the hybrid model so far has been “fantastic,” Perry says. “There’s real excitement at the prospect of an event that’s consistently delivered beyond its big promises and added even more value and opportunities.”
For example, Mark Maydon, director at visitor tracking company Crowd Connected, says they’re pleased to see this multi-dimensional week taking shape. Since the company already licenses its software to customers around the globe, he says this will be a great opportunity to tap into more of ETL’s audience and connect with key buyers.
Perry says exhibitors will also benefit from the efficiency of being able to set up key meetings and demos earlier on, leapfrogging their sales cycles into 2021, through using the technology and platforms ETL is putting in place.
As far as content at ETL, it will be cutting-edge related to the current world situation. For example, topics of discussion will include contactless events, cybersecurity, COVID-safe technologies — and of course, marrying online with in-person events, just like ETL is doing.
Registration for Event Tech Live opens later this summer (go here for details). Perry says both free and paid options will be available, depending on how attendees wish to engage with the event. All educational materials will be accessible free of charge during the event.
Subscribe to updates for ETL here, or if you’re interested in applying to be a speaker, go here.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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