EXPOCAD by A.C.T. Acquires Advantage Media, Launches EXPOSNaP
March 8, 2016
During the EXHIBITORLive! 2016 show in Las Vegas, EXPOCAD by A.C.T. announced it had acquired Advantage Media, a custom publishing, consulting, advertising and sponsorship sales company.
The acquisition will couple EXPOCAD’s leading-edge products with the sales and marketing experience of Advantage Media to create a new class of products and services business unit known as EXPOSNaP.
The EXPOSNaP team will work with show organizers and exhibitors to increase visibility utilizing marketing opportunities available in the EXPOCAD® suite of online responsive design products.
The burden show organizers experience to help exhibitors help themselves is off loaded to the EXPOSNaP team, allowing show management to focus on exhibition floor space sales, while eliminating time constraints and need for more manpower.
The EXPOSNaP team will be devoted to exhibitor & sponsorship marketing opportunities and will increase overall revenue. "
EXPOCAD’s continued global growth will be intensified by this acquisition" said Rich Stone, CEO of ACT/EXPOCAD.
He added, "We will leverage the over 10 years’ experience of Advantage Media by providing our customers with a dedicated, talented and established source for sales and marketing services. Advantage Media is the right fit for us in terms of expertise and corporate culture. We needed an organization that knows how to talk to exhibitors and be a proper extension of the show organizer’s team. We are looking forward to working together and delivering advanced value to our customers.”
Advantage Media will become an EXPOCAD® by A.C.T. Inc. business unit operating in Roswell, GA, a suburb of Atlanta. All current and ongoing contracts and efforts will be unaffected and supported through EXPOCAD® by A.C.T. Inc.
"Given our close partnership, we have seen firsthand the many benefits our relationship with EXPOCAD® brings. As the world's leading provider of exhibition software and proven technology leader, we look forward to the many opportunities ahead," said Jim Bauschka, founder/vice president of sales, Advantage Media LLC. "
He added, “We believe that as part of the EXPOCAD team, we will be developing more innovative marketing programs and services. Together we expect to drive significantly higher valued opportunities for our customers around the world. We look forward to a smooth transition with a turnkey solution already in place."
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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