The Five Ws That Make a Good Tweet
March 1, 2015
Even the savviest of marketers are sometimes daunted by the very thought of compressing their message to 140 short characters that comprise a tweet. If you too have been running into that challenge, a good general practice is to ensure that your tweet covers the five Ws (Who, What, When, Where and Why) before you hit that ‘submit’ button. Sounds interesting? Read on to learn more!
Who
To ensure that your message reaches the right audiences, it is imperative to first determine whose attention you wish to draw. If you wish to engage a small group of people or certain brands, Include their Twitter handle so that they get a notification of your tweet. You could also tag them in the image attached to your tweet, if appropriate. To communicate your message to a certain set of people, use hashtags that they identify with. For example, if you are promoting an event, your best best is to include the official hashtag and specify which segment of the audience you wish to alert (e.g. attendees, exhibitors, speakers or sponsors).
What
Your tweet has to be limited to hundred or so characters, so get to the crux of the matter right away. A plethora of hashtags can affect the readability of your tweet, but you can still use keywords that your audience is likely to search with. For example, prospective attendees may search with your event name or hashtag in conjunction with keywords like ‘registration’ or ‘floor plan’. Also, to give them a next step for further engagement, include a link to a webpage or resource that they can navigate to. If possible, do attach a relevant media with your tweet. A good visual or video can help circumvent the restriction on character limits and convey a lot of information easily. According to a report published on Twitter’s blog, photos gave users a remarkable 35% bump in retweets.
When
This is one of those ingredients that are often overlooked, and are so crucial in getting your audience to click, reply or retweet your message. Always include important dates, deadlines or designated time by which they need to take an action.
Where
If a physical location or destination is relevant to your message, don’t omit it. When tweeting about keynote sessions, mention the room numbers. Similarly, include your sponsors’ location on the exhibits floor when tweeting to acknowledge their support. Even if you think they’d already know or remember the venue, your audience will appreciate the reminder.
Why
Last but not least, give at least one compelling reason for your audience to engage with your content. This is the cherry on the cake that draws the eye. If you are asking a question, explain why you are seeking an answer. If promoting a contest, don’t forget to mention the prize. This is the section of your tweet that promises a reward, and as a good marketer, you wouldn’t wish to disappoint your audience!
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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