Freeman Launches Blueprint Digital Floor Plan Management System
March 22, 2018
Freeman has launched Blueprint, a web-based floor plan management system designed to transform the way show organizers plan, manage and sell event booth space.
Originally launched in 2009 as ShowPlans in the European, Middle Eastern and Asian markets and now released in the U.S. with new features, the re-branded platform delivers real-time visibility into booth availability during the sales process while helping to improve show planning efficiency.
While manual floor planning can be a time-consuming and error-prone process, Blueprint solves this issue by creating and storing digital floor plans directly in the cloud with an intuitive, user-friendly interface that anyone can use, regardless of design or technical knowledge.
Backed by comprehensive Freeman support and user training, Blueprint allows show organizers, sales teams and event marketers to quickly update floor plans, ensuring everyone has immediate access to the most current information.
“Blueprint takes a streamlined, yet comprehensive approach to address some of the complexities of planning a major show,” explained Richard Maranville, executive vice president and chief digital officer at Freeman.
He continued, “We’ve designed Blueprint to quickly get each stakeholder – from sales and marketing to technical teams and contractors – exactly what they need, no matter where they are or what device they are using. Also, because the process is entirely digital, organizers can access significantly more data. This will enable them to quickly identify their most popular spaces and exhibitors, helping them to better optimize the planning process and bringing dramatic benefits to users throughout the trade show and event ecosystem.”
Event organizers can also take advantage of Blueprint Pro, an advanced option that adds the ability to embed digital floor plans into event websites. Besides allowing prospective exhibitors and sponsors can see booth availability in real-time and book the space directly on the website, attendees also can more easily identify relevant booths to visit.
Breakbulk Americas, one of the largest exhibitions for top-tier shippers and cargo service providers, recently gave Blueprint a try as a pilot program.
Through using the platform to assist with rebooking, the show experienced a significant increase in the percentage of space sold by the end of the current show, according to Christian Thompson, event director of Breakbulk Americas.
“The visual aspect of the Blueprint floor plan had a profound impact on our recurring booth sales,” Thompson said. “Not only did it give exhibitors and attendees a comprehensive feel for what was available, it also showed us how popular our event is.”
To learn more about Blueprint and Blueprint Pro, go HERE.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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